15 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity? But wait … there’s more. Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases.  Email marketing automation is useful because it eliminates small but time consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This allows marketers and salespeople more time to work on more productive projects or bigger deals. If you want to get more out of your contacts database, this post will[…]

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9 Critical Tips All Entrepreneurs Should Practice

New entrepreneurs who want to be successful must listen not only to themselves but other successful businesses who are making their companies work. Starting any business is challenging, and there are various issues that a new entrepreneur may encounter, which we often discuss solutions during our free webinar training. As opposed to getting overwhelmed with everything that entails excelling as a new entrepreneur, follow these critical tips to regularly practice.  1. Be passionate No brand can succeed without being passionate about what you’re doing for a living, as Neil Patel reminds us.   If you don’t love what you do, don’t do it. I truly believe it’s as simple as that. As an entrepreneur, you’re going to have to put in long hours and make sacrifices for your business. When you’re passionate about what you do, putting in the long hours won’t feel like a sacrifice anymore. If you’re not passionate about what you do, you’re not going to have the motivation to keep going when you’re stressed and tired. Have you ever noticed those entrepreneurs[…]

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9 Critical Tips All Entrepreneurs Should Practice

New entrepreneurs who want to be successful must listen not only to themselves but other successful businesses who are making their companies work. Starting any business is challenging, and there are various issues that a new entrepreneur may encounter, which we often discuss solutions during our free webinar training. As opposed to getting overwhelmed with everything that entails excelling as a new entrepreneur, follow these critical tips to regularly practice.  1. Be passionate No brand can succeed without being passionate about what you’re doing for a living, as Neil Patel reminds us.   If you don’t love what you do, don’t do it. I truly believe it’s as simple as that. As an entrepreneur, you’re going to have to put in long hours and make sacrifices for your business. When you’re passionate about what you do, putting in the long hours won’t feel like a sacrifice anymore. If you’re not passionate about what you do, you’re not going to have the motivation to keep going when you’re stressed and tired. Have you ever noticed those entrepreneurs[…]

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Why Email Blasts Should Be a Relic of the Past

This year, I noticed I’ve recycled a record amount of paper. But it’s not because I’m on a mission to save as many trees as possible. It’s because I never open any of the mail I receive. Most of the physical mail that appears in my mailbox are self-serving sales pitches or coupons from brands that somehow collected my personal information. And since the only traits of mine that they know are my name and address, they can only guess what my actual needs and interests are. Needless to say, most of the mail they send me is irrelevant and unwarranted, and every time I see their marketing messages in my mailbox, I happily pitch them in the recycling bin. In the email marketing world, direct mail’s digital twin still skulks around in email inboxes everywhere, even though online marketers have access to information that can enable them to personalize their marketing materials to each member of their target audience. They’re called email blasts. Why Brands Shouldn’t Send Email Blasts Anymore Your audience and ISPs[…]

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Multicultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right Way

Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities. Needless to say, these two cultures clashed, and I spent the early part of my childhood confused about my identity. My parents taught me certain values and principles to help guide me through life, just like their parents did, but whenever I hung out with my friends, they would show me a completely different way of living. At the end of the day, I didn’t really know which group to side with. But once puberty hit, I did what every other hormone-filled tween would do — I rebelled against my parents and followed my friends. From the beginning of middle school to the end of high school, I mostly identified as an American not just because the[…]

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