The Simplified Guide to Google's RankBrain Algorithm

Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google is sophisticated enough to recognize your intent or the implications of your query. However, prior to 2015, you needed to type the most straightforward queries into the search engine to find the answers you were looking for. So how did Google evolve to understand their searchers’ intent and implications so quickly? Well on October 26, 2015, they confirmed that they updated their algorithm with a machine-learning artificial intelligence system called RankBrain. >” src=”https://no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png” align=”middle”> What Is Google’s RankBrain Algorithm and How Does It Work? RankBrain is a core part of Google’s search algorithm. By leveraging machine learning, it helps Google understand how specific web pages relate to certain concepts and, in turn, serve web pages that are relevant to a searcher’s query but don’t include the query’s[…]

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