The Ultimate Guide to Alexa Skills Marketing

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search? A GlobalWebIndex search report revealed that 27 percent of consumers already use voice search on their mobile devices, and 34 percent confirmed that they are interested in having voice-based smart assistants in their homes. That’s on top of the nearly 53 million U.S. adult consumers who already use a voice-activated smart device at home. These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. And the best way to get started is by turning to the maker of Alexa itself — Amazon. In 2014, Amazon introduced the Echo, which was the first standalone device devoted to a smart voice assistant. Competitors like Google soon followed with devices like Google Home, and consumers responded enthusiastically. A study by eMarketer predicted that about 35 million people in[…]

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