Simple Tips and Tricks to Grow a Small Online Business

Today, everyone is in a connected world that doesn’t show any signs of slowing down. Smartphones and the internet continue to change the way our society is changing, and online businesses get formed. We often talk about these changes during our free webinar training and realize that modern technology can and will affect an online business. Instead of shying away from creating an online business, it’s time to harness the power and run a successful business online.  The Balance Small Business says before you even start your business, it’s vital to remember that you must stay true to yourself. It’s hard to go for it when you’re not staying true to who you are and what you would like your online business to become.  Your business is an extension of you, no matter how big or small it is at the present time. It will succeed or fail by how others perceive your brand, and ultimately how they feel about doing business with you. All aspects of your business (customer service, product creation, back office)[…]

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26 Ideas for Your 2019 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients. If you’re a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear — we’ll go through what all these words mean, and why you should care about them! In this post, we’ll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own[…]

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6 Essential Video Marketing Ideas for Small Businesses

We’re gonna give it to you straight: video marketing is a big deal. It’s engaging, it works on a variety of digital platforms, and it’s not as expensive as you might think. Plus, video marketing helps you take advantage of YouTube traffic. Did you know YouTube is the second-most-popular search engine in the world? We won’t wax on about the importance of video marketing because that’s probably what brought you here. The trick is finding creative, interesting video marketing ideas while driving sales. For great marketing videos, you need to start with an idea and a plan. Now’s the time to start, considering 80% of web traffic next year is expected to be videos. Try these ideas on for size. 1. Keyword Research If you’re struggling to generate topics for videos, keyword research can be your savior. Look into investigating the most-searched keywords and phrases in your industry. As you research, consider prioritizing keywords that aren’t as competitive so you’ll have a greater chance of ranking on the first page of results and use those[…]

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