5 Features of Social Media Management Software to Save You Time

Choosing the right social media management software can be a time-saver for your business. There is a lot of consider in terms of features and how they can help you. In this post, you’ll discover 5 awesome time-saving productivity features to look for in a social media management… // Read More The post 5 Features of Social Media Management Software to Save You Time appeared first on Socially Sorted.

Read more

6 of the Best SEO Link Building Software Solutions in 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic. The term “link building” refers to the process of creating links on other websites to increase search engine rankings and drive referral traffic back to your site. You can embed links to your site within various forms of content — including, but not limited to, blog posts, infographics, articles, press releases, and images. Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right. Here, we’re going to explore six of the best SEO link building software solutions. But first, let’s dive into the importance of link building. The Important Role Links Play If you’re a marketer, you want to increase your business’s online presence, but that’s nearly impossible to do without a fair number[…]

Read more

The Best Forum Software for Creating an Online Community in 2019

In the Internet’s 40-year history, forums haven’t lost their importance. Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. The importance of creating and growing an online community is becoming more and more apparent for businesses — in fact, increasing engagement through communities can result in up to a 25% increase in revenue. This is where forum software comes into play. Forum software can be particularly useful because it allows your customers to interact with each other in a smaller circle than they could via social media. For instance, let’s say one of your customers has a very unique problem with your product or service, and posts about it on your forum. That post is much easier to find on your business’ forum than in the Twittersphere, where millions of users are talking about a million different things. Even better, maybe another forum user has faced that same problem and can answer their question before your service[…]

Read more

The 4 Best Content Management Software Tools in 2019

These days, websites are so much more than words and pictures on a page — while design and content are still important, it’s becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it’s true that they need to have input, marketers should have a seat at the table, as well. After all, if development resources because a bottleneck to website content changes, that can prevent speed and agility in your marketing campaigns. Your developers and engineers want a certain set of criteria — including control, security, access to underlying code, and customizability, all of which are important. Marketers, on the other hand, need easy access to make quick updates, the ability to integrate the software with other tools, and access to support. Without a good integration between your content management software and your other systems, something as simple as trying to successfully send a follow-up email after a form submission can turn into a massive time[…]

Read more

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. Fortunately, computer hardware, operating systems, and cloud platforms have decided to help their smaller tech counterparts out. In recent years, these platforms have built marketplaces where MarTech companies can offer their software solutions to the platforms’ unique customers, which has increased a lot of MarTech companies’ visibility and, in turn, their revenue. These MarTech companies who partner with computer hardware providers, operating systems, and cloud platforms to resell their software solutions on their marketplaces are called independent software vendors. Read on to learn exactly what an ISV is, what it means to be ISV certified, and what an ISV partner is. For instance, any company that offers their software solution on a marketplace like HubSpot Connect or Salesforce AppExchange is an ISV. For example, Microsoft, a company[…]

Read more

The 11 Best Marketing Automation Software Tools in 2019

A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report, 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. All of which is to say — if you’re not using marketing automation software in 2019, you might want to reconsider. Despite the necessity of automation software, it’s a complicated space, full of different software solutions with various features, and use cases. Here, we’ve cultivated a list to help you sort through your options and feel confident choosing the best marketing solution for you and your team. The 11 Best Marketing Automation Software in 2019 HubSpot Marketing Automation Ontraport SendinBlue ActiveCampaign Prospect.io InfusionSoft Autopilot Marketo GetResponse Drip Mautic 1. HubSpot Marketing Automation HubSpot’s marketing automation functionality is one of the most powerful tools in this list in terms of features. It’s also one of[…]

Read more