45 Essential Social Media Marketing Statistics for 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.  Additionally, over the last two decades, it has risen as one of the primary marketing channels.  With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience. But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.  Here, we’ve compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.  Social Media Marketing Statistics/Data 2019  42% of the world’s population uses social media. That’s 3.2 billion users worldwide. (Emarsys) To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Emarketer) 54% of social browsers use social media to research products.[…]

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23 Remarkable Twitter Statistics to Be Aware of in 2019

Twitter is one of the most popular (and powerful) social media networks around, and businesses everywhere are smart to continue using and innovating on it. But how you use Twitter depends entirely on how its members use, follow, post, interact with, and hashtag the things they care about. Luckily, we curated some Twitter statistics to make your decision easier. So, how are people using Twitter nowadays? How are businesses using Twitter? How does the network impact people’s purchasing decisions? How do promoted tweets boost offline sales, and how connected do people feel to a brand as a result of your Twitter presence? Twitter Stats Check out some intriguing data about Twitter, below, and see for yourself. For more ideas on how and what to tweet — including 12 tweet templates to get you started — check out this blog post. Twitter User Statistics 1. Twitter has 321 million monthly active users as of the end of 2018. (source: Twitter) 2. 79% of Twitter’s monthly active users are outside the United States. (source: Twitter) 3. 45%[…]

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