How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile and high-quality content, all while building your business’s reputation as an industry thought-leader and expert? The answer is with a blog marketing strategy. Before we review the steps to your blog marketing strategy, let’s take a look at how to create a successful blog first. These steps are a necessary part of building your blogging strategy — after all, you need to ensure you’re creating[…]

Read more

How to Make a Video: a Step-by-Step Guide

In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting if ;your company has ;never done it before. Why are we so afraid of doing video? Most of us get ;paralyzed by the “no time, too hard” fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work — and that there’s no way that’s happening with our current budget. We’re also trying to juggle many other marketing activities. Video just seems like a luxury we can’t afford. ; But ;creating a video doesn’t have to be hard or time consuming. If done right, videos can be made quickly and easily — all while supercharging your engagement and click-through rates. Videos are easy to digest. They let you inject personality into your message. When it’s genuine, a video can make people smile and laugh. This makes them more likely to share your message with[…]

Read more

How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own. Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. To help you build solid, but affordable, content, here are six tips to create a great video. 1. Craft a production plan. When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production[…]

Read more

How to Launch a Successful Online Community: A Step-by-Step Guide

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. As of 2018, according to the B2B Buyers Survey Report, 45% of business buyers spent more time and resources researching purchases than they did the previous year. So, the more platforms you can launch your brand on, the more you can strengthen your buyers’ research. B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions, but how do you start? These forums provide people with an opportunity to learn from existing customers experiences and offer space for community feedback that can be used to bring trust and authenticity into an otherwise stale procedure. If you’re launching a new community or refreshing an existing one, taking time to prepare a plan is crucial for ensuring success. The best way to start[…]

Read more