How to Create a Cinemagraph in 7 Easy Steps

How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered. As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience to better understand what you are talking about, plain and simple. Cinemagraphs can take things a step further. What is a cinemagraph, you ask? The artists over at Cinemagraph.com – where the cinemagraph was essentially born – describe them as “an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.” In plain English, a[…]

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How to Write a Creative Brief in 7 Simple Steps [Examples + Template]

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively.   The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages. Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, it can be helpful to start by speaking with project stakeholders. These discussions will help you drill down on the company mission, project goals, and challenges your team faces. Then you’ll be able to write a compelling brief that focuses on what’s really important to your company or client. Once you’re fully informed and ready to write, use these seven helpful steps to draft a solid brief in a short amount of time. If[…]

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