Emergency Alert: Reassess a Content Strategy Before it Causes Damage

Coming up with a content marketing strategy gets difficult. It’s essential to understand an audience and know what makes them tick. It’s also imperative to publish high-quality content so that an audience will hopefully share that content. Sometimes it takes a lot of time to write and promote content, and the ultimate goal is to convert an audience and make some money. In fact, we often talk about the techniques to apply to make a living online on our free webinar training. So how do you improve your ignite your site’s traffic with irresistible content? Below are some growth hacks to apply so you can get the traffic you need to make your site succeed.  Contently says that while developing your content strategy it’s important not to bury an audience persona. What does that mean exactly? Well, you need to pay attention to your buyer’s journey and figure out what they are or aren’t responding to. Use that knowledge to your advantage.  Audience personas can get sidetracked based on false myths and assumptions: Facebook doesn’t[…]

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26 Ideas for Your 2019 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients. If you’re a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear — we’ll go through what all these words mean, and why you should care about them! In this post, we’ll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own[…]

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Here’s How to Create a Word of Mouth Strategy and Skyrocket Referral Sales

It’s becoming more and more challenging to generate sales. With the competition so fierce, having a beautiful looking website isn’t enough to make it stand out from the rest. Succeeding online takes more than just squeezing as much as possible out of small opportunities. But there’s a powerful strategy that often gets neglected by online businesses. Just ask us during our free webinar training — this strategy is very underrated, which is why if you can master it, you’ll be a step ahead of your competitors. It’s called word of mouth marketing, and it’s something that if done correctly, can skyrocket referral sales. So what is word of mouth marketing? Before social media, word of mouth meant friends and family were telling other people in their circle. Even though word of mouth in the traditional sense still happens, now it has transformed into something more social on the web. Big Commerce explains it quite well below: Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple[…]

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How to Create a Profitable Amazon Marketing Strategy for 2019

In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use it … whether we want to admit it or not. But today’s consumers don’t just use Amazon to buy stuff. They also use it to check prices (90% of consumers use Amazon to price check a product), discover new products (72% of consumers visit Amazon for product ideas), and start product searches (56% of consumers visit Amazon before any other site). Have you utilized Amazon for any of these purposes? I know I have. Here are some other fascinating Amazon statistics: Amazon sells over 12 million products, not including books, wine, media, and services. Amazon has over 310 million active users, including 90 million U.S.-based Prime members. Amazon Prime members spend almost $1.5k every year. 7% of Prime members purchase something every day. Wow. Like I said — behemoth. In 25 years, Amazon has grown exponentially. It sees over 2,000 new sellers every day. Whether you’re a veteran Amazon seller or considering becoming one, it can be an intimidating place.[…]

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This Type of Business Strategy is Exploding in Popularity. Here’s How to Take Advantage of It

We often say during our free webinar training that it’s the perfect time to develop and launch a new business online. And while it’s an exciting time starting a new business, some business owners get so wrapped up running and setting up everything that sometimes their customers get lost in the mix. While the ultimate goal is to obtain and maintain customers, whether you’re a blogger who sells products or an online coach who offers career advice, unless you take the time to follow up with your customers, you’re going to have a hard time keeping them. The problem is that people like doing follow-ups, but recently that has begun to change. Yes, we get why you might be wondering why this business strategy is becoming popular, especially since we just said people are lazy, and the answer is that businesses are taking more time to get back to their customers because they know it matters. If you too take the time to get back to your customers, you’ll be more likely to form relationships[…]

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Google Maps Marketing Strategy: The Ultimate Cheat Sheet

A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I’m on my phone, I’ll simply open the Maps app and click the “Food” or “Drinks” icon to begin perusing options near me. Alternatively, on desktop, check out what happens when I Google “Chinese food near me”: More than likely, most users will find what they’re looking for within the Google Maps results, and won’t even scroll to the organic results underneath — which is why it’s critical you optimize your website to appear on Google Maps. Here, we’re going to cover how you can optimize your Google My Business account to ensure you appear on Google Maps, as well as marketing tactics you can employ to improve your local SEO. How to Optimize Your Google My Business Account To appear in Google Maps, you’ll need to create a Google My Business account and ensure all the information is up-to-date. Once you’ve created a profile, it’s critical[…]

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