The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Many businesses think that if their product or service is spectacular, it will speak for itself; they’ll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive. But successful word-of-mouth marketing takes work and serious marketing savvy, leveraging many components of inbound marketing like product marketing, content creation, and social media marketing. If you’re trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Need inspiration? Scroll down for a successful word of mouth marketing example. Word[…]

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How to Rescue Your B2B Content Marketing Strategy

There are few companies out there that don’t realize the necessity of having a strong content marketing strategy. It has become a tactic many marketers and executives accept as essential to compete in today’s markets and build relationships with potential customers. And recently, the big content question for many B2B companies has advanced from “Should we produce content?” to “How do we produce quality content that can help us increase traffic and ROI?” As a result of the reign of “King Content,” we’ve entered into a thriving and competitive environment where writers, designers, and managers have opportunities to develop their skills and make a living in corporate environments. You can see this in the inbound marketing job growth in just one year below: These opportunities also mean the content landscape is increasingly competitive, and targeted audience attention is harder to capture and occupy. If you’re producing written, video, or audio content, keep reading to ensure you’re not leaving money on the table with underperforming deliverables. And keep your eyes peeled for 3 actionable tips you’ll[…]

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Emergency Alert: Reassess a Content Strategy Before it Causes Damage

Coming up with a content marketing strategy gets difficult. It’s essential to understand an audience and know what makes them tick. It’s also imperative to publish high-quality content so that an audience will hopefully share that content. Sometimes it takes a lot of time to write and promote content, and the ultimate goal is to convert an audience and make some money. In fact, we often talk about the techniques to apply to make a living online on our free webinar training. So how do you improve your ignite your site’s traffic with irresistible content? Below are some growth hacks to apply so you can get the traffic you need to make your site succeed.  Contently says that while developing your content strategy it’s important not to bury an audience persona. What does that mean exactly? Well, you need to pay attention to your buyer’s journey and figure out what they are or aren’t responding to. Use that knowledge to your advantage.  Audience personas can get sidetracked based on false myths and assumptions: Facebook doesn’t[…]

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26 Ideas for Your 2019 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients. If you’re a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear — we’ll go through what all these words mean, and why you should care about them! In this post, we’ll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own[…]

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Here’s How to Create a Word of Mouth Strategy and Skyrocket Referral Sales

It’s becoming more and more challenging to generate sales. With the competition so fierce, having a beautiful looking website isn’t enough to make it stand out from the rest. Succeeding online takes more than just squeezing as much as possible out of small opportunities. But there’s a powerful strategy that often gets neglected by online businesses. Just ask us during our free webinar training — this strategy is very underrated, which is why if you can master it, you’ll be a step ahead of your competitors. It’s called word of mouth marketing, and it’s something that if done correctly, can skyrocket referral sales. So what is word of mouth marketing? Before social media, word of mouth meant friends and family were telling other people in their circle. Even though word of mouth in the traditional sense still happens, now it has transformed into something more social on the web. Big Commerce explains it quite well below: Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple[…]

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How to Create a Profitable Amazon Marketing Strategy for 2019

In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use it … whether we want to admit it or not. But today’s consumers don’t just use Amazon to buy stuff. They also use it to check prices (90% of consumers use Amazon to price check a product), discover new products (72% of consumers visit Amazon for product ideas), and start product searches (56% of consumers visit Amazon before any other site). Have you utilized Amazon for any of these purposes? I know I have. Here are some other fascinating Amazon statistics: Amazon sells over 12 million products, not including books, wine, media, and services. Amazon has over 310 million active users, including 90 million U.S.-based Prime members. Amazon Prime members spend almost $1.5k every year. 7% of Prime members purchase something every day. Wow. Like I said — behemoth. In 25 years, Amazon has grown exponentially. It sees over 2,000 new sellers every day. Whether you’re a veteran Amazon seller or considering becoming one, it can be an intimidating place.[…]

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