New Study: What 100 Social Media Followers Are Really Worth

The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI? How much are 100 social media followers really worth? To answer these questions and more, I polled 483 companies who are all leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. Of the 483 companies, 159 of them were in the B2B space and 324 were B2C companies. And their revenues varied from $10,000 a year to $250,000,000. Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers. For example,[…]

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