13 Examples of Re-Engagment Emails for the Subscribers You Miss

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates. So, how can you address this issue? By creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails play a vital role in the email lifecycle Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers. When done well, re-engagement emails can reduce list churn rates and boost incremental engagement. In terms of deliverability, re-engaging your inactive subscribers can enhance or at least help you maintain inbox placement rates for your emails. Often, if your overall engagement levels drop significantly, ISPs[…]

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How to Make Money on YouTube (Without a Million Subscribers)

Successful YouTubers are the self-made stars of today — entrepreneurs who have created an audience by coming up with compelling content based on reviewing products, entertaining their fanbase, and having the reputation of being an expert in their field. Many people on YouTube do social media because they love to share their knowledge with their audience. Making money on YouTube may not be the reason they started, but the potential to earn money is a nice surprise after a person learns how many ways there are to make money. Below are some examples of ways to make money online and we also delve into this deeper in a free webinar training that you can register to attend.  The Balance Small Business provides a brief overview of how much YouTubers make per year and how many of them make it happen.  Top YouTubers can make millions each year, and that includes 5 year-olds. Take PewDiePie who has made more than $15 million filming himself playing video games. But you don’t need millions of viewers to make[…]

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5 Strategies for Growing Your YouTube Subscribers

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them. In content marketing, the same principle applies. Retaining your audience’s attention positively impacts your brand a lot more than merely acquiring attention. When an audience engages with your content for long periods of time on a consistent basis, they can easily turn into a loyal tribe that’s passionate about your work and recommends your brand to all their friends. In other words, staying laser-focused on retaining attention is actually the best strategy for acquiring new attention because your current customers are providing so much word-of-mouth marketing — it’s like a flywheel. On YouTube, you retain attention by attracting subscribers to your channel. Subscribers are your most loyal fans and[…]

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