Why This Popular Form of Marketing Has Everything to Do With Generating Successful Leads

Owning and running a business takes a lot of work, which is why learning as many ways as possible to create a successful online business, the better. During our free webinar training, we help companies look for new and effective marketing techniques to help their business get and stay profitable. Many of the methods to help a business flourish are through inbound marketing, which is what companies use to get people to come to their website and turn those visitors into leads or customers. Inbound marketing is imperative to a company’s success, and we discuss why this is the reason more below: What is inbound marketing? Digital Doughnut provides an excellent description of what inbound marketing is and how it can help improve your website in more ways than one. To generate sales and create a successful online business, you’ll need to apply well-known marketing techniques, and inbound marketing can help you get there! Put simply, inbound, as the word suggests, is a marketing method which aims to get customers to your business’ website, where[…]

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The Dos and Don’ts to a Successful Video Marketing Campaign

If we combine written content and images, what do you think the chances of it being shared online over video are? Zero. That’s right, not only is video more likely to be shared over text and images, the chances of it happening are 1200%. We’re going to take you through what to do if you want a successful video marketing campaign, and what not to do. DO: Engage and Entertain The average human processes visuals 60,000 times faster than text, so why not engage your audience with video? There are a few ways to do this, but storytelling is high on the list. We’re hardwired to engage in storytelling. Delivering a story that reflects your brand rather than selling your product encourages your audience to relate to you. Allow viewers to get smitten with your strong narrative. Be authentic and transparent in your message. That way, your audience will learn from you and trust you. ‘How to’ videos are king–back in 2015 ‘how to’ searches had grown by 70 percent on YouTube. DO: Offer Subtitles[…]

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5 Mindblowing Facts About What Makes a Successful Entrepreneur

We all strive to be successful at what we do, especially as a new online business. Unfortunately, not everyone succeeds, and the reason why is not everyone understands the truth about success. We discuss what it takes to succeed in our free webinar training, and below we outline some mindblowing facts about what makes a successful entrepreneur: Success is hard work Success doesn’t always come easy, which is why Inc. says it takes a lot of work to accomplish goals and visions. Hard work is essential to improve business and to keep pushing forward even when things get tricky. You may face your fears and start running that company, that position or that program. You will have given yourself a good start. The big question, however, is whether you have the energy and the willpower to do the work necessary to transport yourself to a successful destination. Because let’s face it, success is about completing a series of smaller tasks on a daily basis, tasks that slowly but surely lead you to accomplish your bigger[…]

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How to Launch a Successful Online Community: A Step-by-Step Guide

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. As of 2018, according to the B2B Buyers Survey Report, 45% of business buyers spent more time and resources researching purchases than they did the previous year. So, the more platforms you can launch your brand on, the more you can strengthen your buyers’ research. B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions, but how do you start? These forums provide people with an opportunity to learn from existing customers experiences and offer space for community feedback that can be used to bring trust and authenticity into an otherwise stale procedure. If you’re launching a new community or refreshing an existing one, taking time to prepare a plan is crucial for ensuring success. The best way to start[…]

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