Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year. You heard me right, 3,200 changes. That’s a lot! So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal. First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means. Google’s advice to SEOs Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content. What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content. But as I mentioned they[…]

Read more