How to Write a Creative Brief in 7 Simple Steps [Examples + Template]

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively.   The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages. Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, it can be helpful to start by speaking with project stakeholders. These discussions will help you drill down on the company mission, project goals, and challenges your team faces. Then you’ll be able to write a compelling brief that focuses on what’s really important to your company or client. Once you’re fully informed and ready to write, use these seven helpful steps to draft a solid brief in a short amount of time. If[…]

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The 30-60-90 Day Plan: Your Guide for Mastering a New Job [Template + Example]

With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager. Overcoming a new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment. It’s called a 30-60-90 day plan. And following it enables you to soak in as much information as possible, master your core job responsibilities, and sets you up to make a lasting impact on your new team. Think of a 30-60-90 day plan as a new employee’s North Star, keeping your sights set in the right direction and guiding you toward success. But before we show you how to write this plan, let’s go over what exactly it is and how it’ll enhance your performance during your (or your employee’s) first three months on the[…]

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