The Ultimate Guide to Integrations and Why Your Business Needs Them

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done. What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice? Well, good news! This type of solution exists … it’s called an integration. Integrations are a complex topic to understand. So, let’s simplify the concept with the help of an analogy we can reference throughout this guide. Let’s pretend[…]

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6 Harmful Email Marketing Mistakes — And How to Avoid Them

New email marketing tools continuously come up, and it gets harder and harder to navigate through the marketing world. But don’t worry — we’ve got some tips we cover in this article and our free webinar training. Below we’ve prepared a list of 6 common emailing marketing errors and how to avoid them. 1. Poor subject lines Convince and Convert mentions weak subject lines is one of the ways emails aren’t as successful as they could be. To improve your emails, you should work on your subject line and make it compelling enough for your subscribers to open up your email. We all receive a ton of email. As a result, many readers simply scan each email subject line for mere microseconds before performing a mass deletion of unwanted sales pitches. Everyone has seen grandiose subject lines promising the reader they can drop 20 pounds in two weeks or generate six-figure incomes within the next month. Hyped-up email subjects scream spam, and readers often mark them as such to marketers’ dismay. Even when readers avoid[…]

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What Are Email Whitelists, & How Do You Get On Them

A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn’t find it anywhere. Panicking, I called the airline. “Ma’am, your payment was denied. We emailed you about this.” Very quickly, I learned the importance of email whitelists. Fortunately, I was able to book another flight. However, this didn’t save me from the stress or frustration I felt at the airline for being unable to contact me any other way. At the end of the day, you don’t want a similar experience to happen to your customers. And, as a marketer, nothing is more frustrating than realizing your email marketing tactics, meant to engage and delight new prospects, aren’t working simply because they aren’t being delivered to your prospects’ inboxes. Here, we’ll explain what email whitelists are, and how you can ensure your company is on the whitelists of your email recipients. How To Get On Your Email Subscribers’ Whitelists To get on your[…]

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