5 Features of Social Media Management Software to Save You Time

Choosing the right social media management software can be a time-saver for your business. There is a lot of consider in terms of features and how they can help you. In this post, you’ll discover 5 awesome time-saving productivity features to look for in a social media management… // Read More The post 5 Features of Social Media Management Software to Save You Time appeared first on Socially Sorted.

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6 Ways to Waste Precious Content Marketing Time

Content marketing is all about coming up with compelling content that provides value. It also is not directly promotional but still should entice a reader to want to learn more about a business. Digital content is available in various forms from videos, eBooks, blogs, and more. Do content marketing the right way, and an online company will drive traffic to their site and convert an audience. We divulge secrets on how to do during our free webinar training. It’s easy to waste time on tasks that won’t grow a company, and that’s what we focus on in this article. Don’t spend that precious time when it’s imperative to build a business into a profitable one! 1. Lacking direction If you’re lacking direction Content Marketing Institute says that’s not a good thing. However, if you realize you lack direction, it’s up to you to zero in on what needs fixing. Come up with a solution or ask friends for advice on what they would do to improve your online business.  Not having clear and measurable objectives[…]

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Why It’s Time to Get into Video Advertising

Video ads are a relatively new type of advertising that have become popular as a part of online advertising campaigns. They at first seem to be like ads on TV, but there are some key distinctions: internet advertising is cheaper both TV and internet audiences are huge, but the latter is several times bigger, thus, more people see your ad. the internet gives you more freedom as there is no need to coordinate with the “TV heads” about what and when your ad is going to show the results from internet campaigns are easily trackable with a wide range of tools to estimate your achievements, whereas, showing your ads on TV leaves you to guess the effect according to some incidental or intuitive markers Remember video ads are more a expensive advertising type than others but guarantee your business more conversion and traffic. Why Is It High Time to Turn to Video Advertising? It’s a bit sad to confess, but people have become lazier nowadays and are more likely to watch something rather than read the[…]

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The 18 Best Advertisements of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead. Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired. But to know what makes an advertisement great, you first need to know how an advertisement is defined. Advertisements Advertisements are written or visual messages dedicated to promoting a specific product, service, or campaign. Businesses can pay the owner of a channel or platform that reaches a similar[…]

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How to Use Limited Time Offers to Drive Sales

Last week, this appeared in my inbox: I hadn’t even planned on online shopping that night — and, while I’d been in the market for a new wallet, I wasn’t considering Kate Spade as an option until I received this email. But those two words — last chance — compelled me to click, and subsequently purchase, from Kate Spade’s website. I mean … I didn’t want to miss out now, did I? Limited time offers are rooted in the psychological phenomenon known as loss aversion, which is the idea that people prefer avoiding losses over acquiring gains. Simply put, someone would feel more upset losing $10 than they would feel happy winning $10. When I received Kate Spade’s limited time offer, I immediately felt an impending sense of loss — if I didn’t act immediately, I’d lose the bargain. This spurred me into action. This is why limited time offers could be a good tactic to drive sales for your business. Here, we’re going to take a look at impressive limited time offer ad examples,[…]

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