How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

Facebook for Business Tips: Create a business Page, not a personal profile. Claim your Page’s vanity URL. Add a great cover photo. Add a recognizable profile picture. Optimize your “About” section — especially the preview. Earn the “Very responsive to messages” badge. Add milestones. Choose a call-to-action button. Create a business Page, not a personal profile. Create custom page tabs. Prioritize quality over quantity. Post at the best times for your audience. Post your best blog content. Make sure your blog posts’ meta descriptions are complete. Remove links from your post copy. Post your most compelling visual content. Make sure your images are properly formatted. Post videos, especially live videos. Use Facebook Insights. Schedule posts in advance. Add Facebook social media buttons to your blog and website. Subscribe to Facebook’s Official Blog for future announcements from Facebook. Choose the right advertising tool. Use Audience Insights to learn about your audience. Test multiple versions of a single ad. Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat,[…]

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14 Essential Tips for an Engaging Facebook Business Page

Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.  But it doesn’t end there — so we compiled the tips below to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has to offer. Listen to an audio summary of this post:   14 Facebook Business Page Tips Don’t miss this live virtual event with Facebook[…]

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14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up. For starters, grab your collection of free PowerPoint templates below, and use the tips that follow to perfect your next presentation. No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint’s design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don’t forget to check out the additional resources at the bottom of this post. PowerPoint Presentation Tips Don’t let PowerPoint decide how you use PowerPoint. Create custom[…]

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Unheard of Actionable Email Marketing Tips That Will Boost Results

Writing content that’s resulting in conversions? New online businesses often struggle with this, and that’s okay. Getting the email marketing aspect of business takes some time, and it’s a science. Understanding how to develop copy that converts is essential, and the good news is that it’s possible to boost marketing results. Not only do we reveal how to get more sales and leads during our free webinar training, but we explain in this article how to set up a profitable online business. Use these email marketing tips to optimize a website and secure more a loyal audience that’ll turn into customers.  Use the right words Using the right words can go a long way when you’re crafting your emails. Optinmonster elaborates on this more below:  When you look at the best email copy examples, one thing stands out. Word choice is crucial to make reading your email a great experience, and since most emails are short, every word counts. If you want to stir readers’ imagination, appeal to their emotions and get them to take[…]

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting. Whether you’ve been advertising on the platform for years or are just starting out with Facebook marketing, check out these lessons from the pros to maximize your social media advertising ROI. 1. Keep track of qualitative[…]

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Insanely Effective Tips on How to Increase Content Manager Productivity

Being an online content manager takes a lot of time and effort. So much time, in fact, that sometimes it’s hard to be productive and get everyone done. Whether it’s curating social media posts, updating a website, or writing a blog post, dealing with content daily is a given. We often discuss during our free webinar training on how to leverage content for the highest payoff, and we demonstrate how to start doing that today. Be efficient and publish content quickly and Seattle Times you can stay ahead of the game. Stay current with present trends and don’t procrastinate on pushing things out — the more you delay, the harder it’ll be to catch up. Be efficient. Schedule out your creative content in one sitting using an app like Hootsuite, and add curated material throughout the week as you notice interesting content in your feed. Social media doesn’t have to eat up your time, unless you are addicted to baby goat videos, and then you’re on your own. Publish content frequently. Think about how you[…]

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