The Ultimate List of Free SEO Tools

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest, but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO So, are you ready to dive in? Let’s get started! Keyword Research All of the tools in this category will help you find more keywords. Many of them have different ways of coming up with keyword suggestions, so you may want to check them all out. Ubersuggest Ubersuggest has many different keyword research options. First of all, it shows you how many searches a keyword has had over the last 12 months so you can see if there is any seasonality. In addition to that, it pulls keywords from a few different sources such as Google Suggest and its own database,[…]

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How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen disruption is technology-driven. Smart technology is disrupting marketing with deep learning, natural language processing, the Internet of Things, machine learning and more. But one of the biggest technology trends affecting all areas of digital marketing is artificial intelligence. What is Artificial Intelligence? Artificial Intelligence (AI) is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in marketing. One of the most popular examples is how Amazon uses artificial Intelligence to impact buying decisions by recommending products that they know you’ll need even before you know that, based on your past purchases and product searching history. Google has been implementing AI in many areas, from human-like data processing to smarter YouTube video suggestions. CRM solutions like Salesforce and HubSpot are actively[…]

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The 4 Best Content Management Software Tools in 2019

These days, websites are so much more than words and pictures on a page — while design and content are still important, it’s becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it’s true that they need to have input, marketers should have a seat at the table, as well. After all, if development resources because a bottleneck to website content changes, that can prevent speed and agility in your marketing campaigns. Your developers and engineers want a certain set of criteria — including control, security, access to underlying code, and customizability, all of which are important. Marketers, on the other hand, need easy access to make quick updates, the ability to integrate the software with other tools, and access to support. Without a good integration between your content management software and your other systems, something as simple as trying to successfully send a follow-up email after a form submission can turn into a massive time[…]

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19 Tools to Make You a Better Social Media Marketer

So, you’re ready to build your social media empire? You’ve come to the right place. From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers. He’s one of the most popular speakers at the annual Traffic & Conversion Summit and after each presentation the audience usually just stares wide-eyed, unsure of what to do with all the new information. This article will help you automate, optimize, and analyze your campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat using a top-dog’s social marketing tools. Here are the 19 social media marketing tools you shouldn’t live without. Linked Helper Paid: $ Linked Helper is a LinkedIn marketing tool. Their goal is to make your LinkedIn marketing strategy as automated as possible. Linked Helper costs $15/month maximum and has automation options[…]

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The 12 Best Email Newsletter Tools in 2019

Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads. If you have a blog, you’ve probably sent newsletters to notify subscribers about new blog posts. Alternatively, perhaps you’ve used newsletters to send business-related information to your subscribers. Anyway you slice it, newsletters help you keep your contacts engaged with your business. An email newsletter tool is essential, since it allows you to beautifully design a newsletter email, deliver the email to your subscribers with features such as A/B testing and smart content, and monitor and analyze how the newsletter performed. However, not all email newsletter tools are created equal. With differences in features, pricing, and availability, choosing an email newsletter can be hard — especially with the[…]

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The 11 Best Marketing Automation Software Tools in 2019

A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report, 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. All of which is to say — if you’re not using marketing automation software in 2019, you might want to reconsider. Despite the necessity of automation software, it’s a complicated space, full of different software solutions with various features, and use cases. Here, we’ve cultivated a list to help you sort through your options and feel confident choosing the best marketing solution for you and your team. The 11 Best Marketing Automation Software in 2019 HubSpot Marketing Automation Ontraport SendinBlue ActiveCampaign Prospect.io InfusionSoft Autopilot Marketo GetResponse Drip Mautic 1. HubSpot Marketing Automation HubSpot’s marketing automation functionality is one of the most powerful tools in this list in terms of features. It’s also one of[…]

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