Create an Incredible Distribution Plan and Watch Traffic Explode

The distribution phase for any online business is when the promotion of content marketing begins. Goals, tactical choices, audience insights, and creative techniques get put into motion. With so many other sites competing for an audience’s attention, it’s vital to promote content. And we often discuss this during our free webinar training. By giving content exposure, it can help a business succeed. To set the stage for content engagement, discovery, and performance, check out some tips below on how to create a robust distribution plan and increase traffic.   When setting up your distribution plan, Content Marketing Institute recommends exploring media platform options. You can also get familiar with three of the leading platforms, which is shared media, original content, and paid media.  Explore your media platform options Content distribution opportunities typically fall into one of three platform categories: Owned media: Your brand owns and controls these content and distribution channels, such as your websites, email, newsletters, and (to a degree) social media accounts. However, it can be challenging to condition audiences to visit these outposts[…]

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How to Create and Use Twitter Cards to Maximize Your Social Media Traffic

If you’ve ever opened Twitter and watched a commercial, laughed at a YouTube video, or read an article, you’ve already interacted with Twitter Cards. Cards are a handy and essential function of using Twitter for business and driving traffic to your website. It’s spooky season, witches. 🖤 this tweet to get a reminder to watch #31NightsOfHalloween on Tuesday, October 1 on @FreeformTV. pic.twitter.com/iDdlyWaDUE 31 Nights (@31Nights) September 18, 2019 In the example above, ABC Freeform, uses a Player Card to get their audience into the Halloween spirit. Twitter Cards are easy to implement and can revitalize a social strategy with an app almost half its users open every day (that’s roughly 150 million people). Learn how to use them to your benefit, below. Twitter Cards are media-enriched tweets that stand out to Twitter users, encourage engagement, and ultimately drive traffic back to your landing pages. There are four different types of Cards: Summary, Summary Card With Large Image, App, and Player. Go into peak hiring season with the tips you need to stand out and[…]

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How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year — to eight million organic pageviews per month. This is about three million new organic views we didn’t have at the beginning of 2018. Where that traffic is coming from is equally exciting. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. But that strategy had another, somewhat unintended consequence for us. While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on[…]

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How to Generate More Traffic with Google’s New Features

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack. What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you. Best of all, very few marketers are even leveraging these features. Welcome Offers What’s one of the easiest ways to generate more sales? By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales. Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers. By[…]

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How I Grew My Dying Facebook Traffic

Is it me, or does Facebook just want to keep you on Facebook? Every time I post a link to my site, I get less and less traffic. And it’s been this way for years. In other words, my organic reach on Facebook was dying. And to make matters worse, they give you hope every time they launch a new feature. For example, when they launched Facebook Live, you used to be able to get tons of views because they promoted it organically… but not really anymore. The same goes with Facebook Watch. I used to easily get 30,000 plus views per video when Facebook Watch came out… again, not anymore. Now I am lucky to get 10,000 views. But hey, I can’t really hate on Facebook. They are a business and they have to do what’s best for them. So instead of getting upset at Facebook, I decided to run some tests to see if I could find a way to get more organic traffic. Because there has to be a way, right? Well,[…]

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13 Types of Blog Headlines That'll Get You More Traffic [+ Examples]

Fewer people read your blog posts than you think. More people read your headline than you think, too. You might not realize it, but your headline could be the reason you’re losing traffic. In fact, on average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience. Great headlines, though, can make a dramatic impact in the opposite direction. You can increase the traffic to your articles by as much as 500%, based solely on the headline. Not only does the headline affect click-through rates, but it sets the tone and establishes the key subject of the article. points out , a title can have a huge impact on what the audience takes away from an article.  Discussing her article, “A Gene That Makes You Need Less Sleep,” Konnikova said, “If I had instead called it “Why We Need Eight Hours of Sleep,” people would remember it differently.” What makes a great headline?  That depends on who you’re writing to, and where they’re[…]

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