7 Sure-Fire Video Marketing Fixes: Transform Failing Videos Into Profit

Creating compelling video content for a company is an excellent way to reach an audience and promote engagement. Coming up with video content is also a useful marketing tool, and can make a difference to an audience. Remember — to a consumer, a marketing video is a reflection of the brand (just ask us during our free webinar training). To get off on the right foot when implementing an effective video marketing strategy, here are 7  mistakes to avoid in video marketing. 1. Not addressing your target audience It’s essential to target your audience, which is why Business Collective recommends double checking to make sure that’s what you’re doing in your marketing videos. Figure out who you are targeting and focus on that select group of people. Sure, you have products and services that can benefit a wide audience. However, your video will be more effective if you focus on one point and don’t cast too wide a net. Different people have different pain points. You need to decide which ones you want to address.[…]

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11 Magnetic Call to Action Examples That Can Transform Leads Into Customers

As a new online business that is just starting to set up a site online, having compelling call-to-actions (CTA) in the form of a button or link on a website is imperative. Correctly implementing a CTA will guide a visitor and help them understand which steps to take next. In inbound marketing, a CTA typically leads a potential customer to a landing page where a visitor can fill out a form and subscribe to join an email list or learn more (which makes them a lead). Business owners can place a CTA anywhere on their website, but it’s vital to make sure it happens! It’s an integral part of a site and can entice new visitors to become customers hopefully. We discuss why techniques like this during our free webinar training which you should check out! Keep in mind while creating CTAs that they need to grab the attention of visitors and get them to the next step. It’s vital to show potential customers an office they can’t refuse. Below are several CTA examples that should help[…]

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