Here’s Why You Don’t Need to Sell Trending Products

Every day entrepreneurs across the world run into the same problem: they know that they want to start their own business, but they don’t know what to sell.

They’re well aware that choosing products is an important process, so they’re constantly looking for “the next big thing” – a product that will set them apart from their competition.

Sound familiar?

If it does, we’ve got something to tell you: you don’t need to sell trending products to find success in ecommerce.

And that’s exactly why we’ve created this article – we’ve seen many entrepreneurs over the years focus their energy into finding trending products, but they aren’t your only answer.

Today we’ll explain why going with products that are steady sellers can pay off in the long-term, why it can be difficult to market trending products, and why it can be tough to build a sustainable brand by focusing all your efforts into selling trending products.

Ready? Let’s jump into it.

Finding Trending Products

Before we really dive into the pros and cons of selling trending products, it’s important that we underline how you can distinguish between a product that is trending, and a product that is a “steady seller.”

There are a few different resources which you can use to find trending products, but we recommend using two main ones: Oberlo and Google Trends.

Both of them are totally free and are fairly straightforward to use.

First off, head over to Oberlo – if you don’t already have an account, it only takes 30 seconds (and no credit card) to sign up.

From here, access Oberlo’s “Search Products” tab:

Now you’ll be able to search for products on Oberlo.

For this example, let’s look at a product that peaks each winter – touchscreen gloves.

I entered my search term “touchscreen gloves” into Oberlo’s search bar and these were the first three results which appeared:

There’s a lot of information here which you can use to decide on which products you want to sell, so let’s break down what we can see.

  • Price: You’ll see the price that it would cost to source the product highlighted in orange.
  • Star Rating: You’ll find a star rating for every listing which ranges from 0 to 5 stars. You’ll also see the number of reviews which have been left for specific products in brackets next to the star rating.
  • Imports: This highlights the exact number of entrepreneurs who have imported this product to their store with Oberlo – essentially, how competitive it is.
  • Pageviews: This shows you exactly how many times a product has been viewed on Shopify stores – essentially, how successful other entrepreneurs have been with their own marketing efforts.
  • Orders: This highlights the number of orders that a specific product has received in the past 30 days.

That’s a lot of data. And, with a lot of data comes a lot of power.

You can use all of these statistics to check if a product is trending.

As a general rule, if you see that a product has received more than 20 orders in the past 30 days, it’s trending upwards.

Combine that with a relatively low number of imports, and a pageview statistic that isn’t too far away from the number of orders that the product has received, and you could be on to a winner, like this listing:

Okay, so it looks like touchscreen gloves could be a trending product – we just need to verify our idea on Google Trends next.

Why? Well, the Google Trends tool helps us to understand how many people are searching for specific terms on Google.

And, if something is ranking in the searches on Google, it’s safe to assume that people are interested.

So, let’s add “touchscreen gloves” into Google Trends and see what we find.

As you can see from the graph above, touchscreen gloves recently spiked in popularity.

These products aren’t at fidget spinner levels of trending, but they’ve certainly spiked in popularity recently. All in all, it’d be safe to say these are trending products.

Okay, so that’s trending products covered, but what about steady sellers?

A steady seller is a product which is consistent in popularity and sales over a sustained period of time.

Think staple products in a specific niche – things which most shoppers will need at some point.

As an example, I searched for “jeans” on Google Trends.

You can see in the image above that jeans are popular throughout the year.

If you’re interested in learning more about steady sellers, check out our detailed post on steady dropshipping niches.

Okay, now that we’ve covered how you can find trending products for yourself, let’s dive into the pros and cons of selling them.

BONUS: Looking for some inspiration for products to sell this winter? Check out our list of the best dropshipping products to sell this season.

What Goes Up Must Come Down

If you’re thinking about selling trending products, there’s something you need to know.

Those products are popular now, but it’s likely that they won’t be so popular forever.

This is the same with all things which are trending – whatever goes up must come down.

Sure, it’s likely that these products are going to generate revenue for your business if you can figure out how to put them in front of an audience of engaged shoppers.

But it’s unlikely that you’ll be able to count on trending products to be successful for a sustained period of time.

That’s exactly why it’s essential that you add some steady sellers to your store’s product list too.

But how can steady sellers help with fluctuations in popularity?

Well, if you can manage to market your trending products and draw in potential customers to your store, you can also highlight your steady sellers to shoppers and try to increase your average order value with upselling techniques.

Also, you can use email marketing tactics to generate repeat purchases from steady sellers from customers who purchase trending products from your store.

Or you could retarget your traffic with Facebook ads and promote newer trending products to shoppers who have visited your store in the past.

There are a ton of options, but it’s still important that you don’t rely too much on specific trending products.

Finding Your Audience

Finding an audience of shoppers who are interested in your products is rarely a simple task.

It’s even tougher if you’re just getting started with your ecommerce business, and trying marketing for the first time.

And, if you’re selling trending products, particularly ones which have unique features, it can compound the problem and make it quite difficult to understand who you need to market to.

On the other hand, if you were to try and market something more conventional, like men’s t-shirts, the process of finding your audience can be much simpler.

Think about it – how many times have you seen marketing campaigns for these products before?

You’ve already got a ton of ideas in your head about the marketing tactics which could work.

You probably see Facebook ads, Instagram posts, and emails promoting products to you each and every day – you can use them to your advantage.

It’s a little tougher when you’re selling unique products as you might not be able to replicate some of those tactics.

This means you’ll need to get creative with your marketing campaigns.

If you’re looking for marketing inspiration, you can check out our Facebook marketing guide.

Building a Brand

For entrepreneurs who are looking to build a successful business for the long-term, branding is vital.

After all, there is a lot more to think about when it comes to branding your business than your color scheme and logo.

Your branding is essentially everything that your business stands for.

And branding is becoming more and more important for shoppers, especially the younger generations.

So, with more and more ecommerce businesses launching every day, shoppers want to make sure that they’re spending their hard-earned cash on companies which they align with on a meaningful level.

Brands like Burt’s Bees are well aware of this, and have come up with branding campaigns like #BringBackTheBees – a partnership with beekeepers across the world which ensures that thousands of bee-friendly flowers are planted every year.

Burt’s Bees is famous for using honey in their beauty products, so this campaign ensures that their business is held accountable, and is positively contributing to the industry which they’re profiting from.

Does Burt’s Bees need to do this?

Simply put, no.

But, they know that sustainability is something which their customers care about, which means that they need to care about it to.

And campaigns like this are only possible for Burt’s Bees because they’ve found products which sell consistently, and they’ve built their brand around them.

So think about any trending products that you’ve been thinking about selling. Would you be able to build similar branding campaigns around them? Or, would they run out of steam before you can use them to shape your brand?

Generating Repeat Customers

Repeat customers are a business’ best friends.

In fact, recent research from Smile.io found that repeat customers can generate as much as 40% of an ecommerce business’ annual revenue.

I’m sure we can agree, that’s huge.

And, at the very least it highlights why we should always be thinking about what we can do to generate more repeat customers.

But, if you’re focusing all your efforts into selling trending products, will you be able to guarantee that your customers will come back to your store and make another purchase?

If, for example, you were selling fidget spinners in their peak, would shoppers be flocking back to your store to pick up a second one?

Or, would they be fine now that they’ve got what they’re looking for, meaning that their relationship with your brand is over?

If you think that your products fall into the “one-and-done” category for shoppers, we really recommend thinking about what you can do to draw in customers again.

Using Trending Products

Okay, so that’s it from our side – now you know how to find trending products for your business, and the pros and cons which come with selling them.

We just want to finish by making sure we’re crystal clear on one thing – trending products aren’t inherently good or bad.

There’s no doubt that they can offer your business a tremendous opportunity to generate revenue if promoted with clever marketing campaigns.

We just want to stress the point that you shouldn’t feel that you need to sell trending products to succeed in ecommerce.

We believe that coming up with a blend of trending products and steady sellers for your store is an approach which will enable you to generate more revenue over the long-term, and help you to build a sustainable business.

So, what do you think? Do you think that trending products are the best products for ecommerce entrepreneurs? Let us know in the comments below – we read them all!

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What Should You Sell Online?

  • Think Niche to Find Dropshipping Product Ideas

    With the rise of dropshipping, niche shops have become the trend. Niches have since turned from an ecommerce novelty to a proven, successful strategy.

    It makes sense. There’s no use in fighting with the big stores for potential customers’ attention. Avoid categories that are too broad or general. The masses are already exposed to thousands of offers daily.

    Instead, look to supply niche products that are underserved by the larger players. For example, there is no specific interest group for a normal belt, but you can easily tell that cycling gear will resonate well with cycling enthusiasts. Find your niche. If you can come up with niche dropshipping product ideas, you’re already more likely to turn a profit when you sell products online.

  • The ‘Stay Away’ Categories When Finding Products to Sell Online

    Even if some of the products in this category may overlap with niche products, it’s essential to narrow down your product selection by excluding items listed in the ‘stay away’ categories.

    Some product categories have grown significantly over the last decade, and there are already too many strong players and smaller shops out there supplying these items.

    Just look at the ecommerce growth rates: books and the jewelry certainly aren’t making the cut. More than 80% of Americans say they’ve bought electronics or apparel online in the past three months, which means they already have their choice of trusted store.

    Cross off the following general categories from your idea list: books, jewelry, electronics, and clothing. You’ll need to be more specific by finding a niche.

    Please note: I don’t suggest crossing out these categories entirely. You could sell plus size women’s clothing, men’s clothing, custom hiking/cycling electronics gear, or jewelry hidden in candles. I suggest you pay more attention to finding an interesting subcategory that will make your store unique. Don’t fall into the trap of selling items in general categories.
  • Identify Online Products That Customers Will Buy Repeatedly

    Sometimes once-off online orders are the best but if you are choosing products with small profit margin relying on many people buying your product once is not the best strategy for longevity. Think of online products that people will repeatedly buy from you overtime and build brand loyalty with them. Cosmetics, clothing and party supplies are examples of products that people will need many times during even one year. Targeting them with remarketing campaigns after their first purchase, and following up with personalized emails will create a great relationship which will lead them back to you in the future. The lifetime value of these customers can be higher than all you once off customers if you plan your retouch campaign to suit them.

  • Make Use of the Price Sweet Spot

    There are a few general rules to remember: the lower the price, the better the conversion rate. The higher the price, the more support you’ll need to provide.

    Andrew from ecommerceFuel says the perfect ecommerce product price range is from $100 to $200. Richard from ABLS argues that it’s $75 to $150. In my experience, however, my sweet spot price is $40 to $60 (at a 200% markup).

    Within the $40 to $60 price range, the profits are high enough that you can still cover the marketing costs of up to $20 per sale. The conversion rate is usually higher within this price range than a pricier bracket because the purchase requires less consideration on the part of the buyer. You typically won’t have to offer as much customer support with less expensive items.

    For these reasons alone, you increase the odds of the success of your store in developing markets. With Chinese dropshipping, you can sell stuff everywhere in the world. Although you still have to keep in mind that while $30 may not be much to people living in the US, it could be a lot for someone in South America or Eastern/Central Europe.

    Bonus Secret: You should definitely try selling stuff in developing/neglected markets. Lower advertising costs and competition equals a higher ROI. Don’t worry about the language barriers.

    Therefore, it’s always worthwhile to research different markets when deciding where to sell your products.

    At this time, I suggest looking over your list and crossing out any dropshipping ideas that are more than $60.

  • Leverage ePacket Through Your Dropshipping Products

    ePacket is a great service that allows for fast shipping from China to over 30 countries across the world. To do this though you need to keep weight and size in mind as a product’s weight cannot exceed 3 kgs, and package size must be at least 14 cm x 11 cm, and no more than 90 cm between the length, width and height. The value of the product being shipped, cannot be more than $400 also.

  • Choose a Dropshipping Product That Lasts

    Keep in mind that the dropshipping products you sell online can be shipping to any part of the world unless you set some parameters. This means that delivery could be a long process, including much unloading and reloading. If you choose products that are fragile, like china ornaments, they may get broken in transit, which is something you don’t have control over. This can lead to unhappy customers and many returns, which can hurt your store’s credibility. Choose a product that is robust and can survive long transit times to save yourself time on returns and disgruntled customers.

  • Know Your Marketing Channels to Sell More Dropshipping Products

    After you learn how to sell products online that have the potential to yield a good profit, you have to think about your marketing strategy. Simply having good dropshipping product ideas isn’t enough. You must have a plan for how you will sell these products as this is a crucial aspect of being successful in ecommerce. If you have the right marketing plan you can sell stuff online easily.

    Marketing effectively is the primary way that you will stand out from your competitors, and being familiar with the different marketing channels at your disposal is going to be invaluable to your business. To put it simply, different marketing channels are going to be more popular for different products. Once you pick the product, you have to figure out which marketing channel will be best for it.

    Advertising an $800 hoverboard on Facebook might not be the best idea, but you might succeed in advertising it on Google Adwords. A hoverboard is not a spontaneous purchase, in most cases, people will Google it to learn more information about it including which stores are selling it.

    I’ve spent many hours looking at how other people pick their marketing strategies and didn’t find anything that would meet my needs. I liked Rand from Moz’s tables representing the ROI, effort and cost of each marketing channel, but it seems to be outdated (published in 2009). There are also a lot of explicit guides and lists of all marketing channels, but none of them position marketing from an inventory standpoint.

    So, I decided to do a product evaluation/marketing table myself. Its design is similar to the one from Moz’s blog but based on personal experience along with some thoughts and insights I’ve combined from the internet.Sell items online

    There are dozens of other marketing channels out there, but I doubt that PR stunts, co-branding opportunities, or video marketing will be the right options for anyone just starting their business. However, you might want to consider affiliate marketing in the future, so it’s something to keep in mind.

    Remember to examine your resources (time, money, knowledge), and then select one or two marketing channels that are feasible within your circumstances. Next, cross out all dropshipping ideas that don’t suit those channels.

  • Keyword Tools & Google Trends

    Keyword tools and Google Trends are a must if you’re going to use Google Adwords as a marketing channel or if you’re just generally trying to boost organic traffic to your site. These help you to see which products are currently trending. Also, you can check the demand of your dropshipping product ideas with these tools.

    Keyword Tool

    Take a look at your product ideas. Enter each product name and variations into the Google Keywords Analysis tool. The system will then generate data about how competitive the keywords are, which will give you some indication of how much competition you might be up against in attempting to sell those products in your store. The more competitive the keyword, the pricier it will be to use it on Google Adwords.

    Select ‘Keywords Ideas,’ and look at how many searches each Low Competition Keyword receives. When starting out, it’s good to pay special attention to these keywords because they will be more budget friendly, and you’ll be up against less competition when a person searches for that product on Google.Sell stuff online

    Let’s say you could get all of that traffic and 2% of them would buy at your store. Would this demand be enough? The key is to find a sweet spot between enough demand and enough competition that your products will stand out from the crowd.

    Google Trends

    Go to trends.google.com and do the same exercise here. Enter each of your product ideas into the search and determine the trends of interest, based on search volume. Not only can you have a look at what is currently trending, you can also view data about the frequency of a given keyword search over time. Is the trend increasing or decreasing? Are there any patterns? Do you see any spikes? This information can be very useful in deciding whether it’s the right time to sell a given product. Google Trends can also help you to have a clearer understanding of customer behavior as you can view search data based on things like country or region.

  • How To Know Which Products To Sell Online

    In general, you should avoid product categories that have little or no search traffic (less than 500 monthly searches). If you are planning to grow organically, you should also dismiss all product ideas that have high competition according to the Google Keyword Analysis Tool. Essentially, you want to find the right balance between a search volume that’s not too competitive and but is still enough to indicate that there is demand for that product.

  • Using Seasonality to Determine What to Sell Online

    While it may be exciting to see that there is a spike in interest for a product in Google, exercise caution.

    It could be that the product is in high demand simply because of the time of year. For instance, avoid seasonal products like Christmas decorations. By focusing on seasonal items, you’re reducing your sales cycle. Most Christmas decoration sales take place in autumn and winter. These are likely some of the best dropshipping ideas for this time of year, but you’ll need core products in your store that will sell all year long. Selling stuff online is not easy when the items are affected by seasonality. Have a more long-term strategy by choosing to sell a mix match of items online that are popular at different times of the year.

  • Exercise Caution with Copyrighted Images

    Be careful when you’re sourcing branded items for your store. It isn’t always easy to find suppliers that sell copyrighted products. If you’re sourcing copyrighted products from little-known suppliers, there is a chance that you’ll be selling fake items. Items with logos and designs that are the same or even too similar to other brands can definitely lead to legal issues or at the very least tarnish the reputation of your business. Thus, you can never be too cautious when selecting items on these grounds. We suggest steering clear of anything resembling an existing brand and instead focus on building your own brand instead. This is more sustainable in the long run and will result in creating a business you can be proud of.

  • Competition Considerations for What Stuff to Sell Online

    At this point, you’ve been able to refine your list based on proven strategies for doing so, and you’re now left with the last remaining dropshipping ideas. The last major consideration is the competition. By crossing out the broad categories suggested above, you have already avoided competition against giant retailers like Amazon. Still, don’t think you’re the only one out there who has come up with the idea of selling niche products.

    Evaluating your competition is an endless task, and there are many ways of going about it. One thing is for certain, though. You need to check whether the product you’re about to start advertising is already widespread among other websites.

    Here’s a simple trick:

    Google a product, and then try doing a product image search. Look at how many shops have similar items for sale. If you’re dropshipping, most store owners will likely have the same images. Find your competitors. Then, check their pricing strategy, popularity/traffic (on sites like Alexa.org or SpyFu.com), and which marketing channels they are using. Cross out all product ideas that already have huge competition.

  • Order Samples From Suppliers

  • Once you have chosen some dropshipping products to sell on your online store don’t be afraid to order them from some suppliers and go through the motions that your customers will go through. Learn about delivery times, product quality and tracking abilities so you can stand by your offering.
  • 13 Impulse Products That’ll Make Customers Drop Everything And Buy

    See. Want. Buy. That’s the magic funnel a customer goes through when they first discover impulse buy products.

    Impulse products are the products that you don’t go looking for. Discovering impulse goods usually happens on visual platforms like Facebook or Instagram.

    A customer casually scrolls their social media posts. When all of a sudden, an ad pops onto their screen for a product that’s different, unique, or cute, and all of a sudden it becomes a must-have. They click on the captivating ad, pull out their credit card, and make their purchase in that very moment.

    So how can you get customers to go through that process? In this article, we’ll show you some examples of impulse products you can add to your store with only a few clicks.

    Post Contents

    13 Impulse Buy Products That’ll Make Customers Drop Everything And Buy Now

    1. Loch Ness Ladle

    impulse buy products

    The Loch Ness monster has officially been found in kitchens everywhere. You can now add a bit of mysticism to your kitchenware store by promoting this Loch Ness Ladle.

    What makes this an impulse buy? For starters, it’s unlike any other ladle out there. It has that pop of color, unique design, and it’s more fun than that boring old silver ladle you’ve got in your kitchen right now.

    How do you market it? Products like this work well on visual platforms. You can try promoting it by advertising on Instagram, Facebook, and Pinterest. Facebook groups for moms with young kids could also work really well for this product. As long as you have permission, you can share a post with a link to the product in select Facebook groups to grow your sales.

    2. Warning System Windshield Projector

    Impulse ProductsHate looking at your car dashboard to get important metrics? Well, now you don’t have to thanks to this Warning System Windshield Projector. An impulse buy product like this one is all about how cool or different something is. When I showed my car loving boyfriend this impulse product his first words were ‘I want that’ which is the exact response you’ll get from customers who see your product. Like all other impulse products, you could create Facebook ads for this by targeting people who like different automotive companies and yield some good results. You can also share this impulse buy product on car related websites such as car forums, car Facebook groups, popular automotive blogs and more.

    3. Smartwatch

    impulse buy

    The smartest thing you can do with a smartwatch is sell it. Smartwatches have been some of the most popular impulse products sold this past year. From a sound recorder to a pedometer to a calendar, this watch is so jam-packed with features that it compels people to drop everything to buy now.

    How can you sell it? Watches do extremely well on Instagram. You can create Instagram ads targeting different niches based on the feature you want to promote. For example, if you want to highlight the pedometer you might target people interested in fitness, walking, or running. You can also target people generally by targeting those who like watch fanpages.

    Want to learn how to sell watches? Check out this video:

    4. Glow In The Dark Basketball

    impulse productsBasketball is one of the most popular sports in the world. And out of the 825 million fans out there, there are sure to be some who’ve always wanted to play in the dark. Or who have… only to get hit in the face from a basketball they can’t see in the dark. Enter the glow in the dark basketball.

    This impulse product has been climbing the ranks in sales. Super fans can even host glow in the dark parties where everyone wears glow in the dark clothing while playing their favorite sport.

    There’s always a way to promote a product. Even if it’s by creating a cool video of you playing indoor basketball in the dark. Videos would work best for promoting this type of impulse buy product. And targeting couldn’t be easier: focus on fans of specific basketball teams.

    5. Reversible Scarf Purse

    impulse products

    While scarves can keep you warm in the winter, there’s something a bit more practical about this reversible scarf purse. It not only has a zipper for you to hold your prized possessions, but it also has the ability to shapeshift into a purse. The dual purpose use of this scarf purse is what makes it an impulse buy. Mostly because you’d never think that a scarf could turn into a purse.

    So how do you market this? Videos or even a gif using your pictures showing the transformation would be pretty handy in ads. You should really emphasize the multiple purposes. Who do you target? Women ages 22-34 would likely be the ideal target audience for this product.

    6. Makeup Mirror

    Impulse Purchase

    Every bathroom has a flat mirror on the wall. And sure, it’s always worked just fine. But as soon as your customers see your makeup mirror ad, they’ll know what they’re missing out on.

    What’s so spectacular about this impulse product? Well, for starters it has multiple mirrors at different angles, so you can get a 180-degree view of your entire face in one glance.

    How can you market this impulse buy? Focus on fans of beauty pages or websites like Sephora. You can also target people with makeup related jobs like makeup artists. And if you’ve already got your own beauty store, you can email your customers about this new addition.

    7. Personalized Calendar Keychain

    Impulse purchases

    Personalized products have been skyrocketing in sales for store owners this past year. Whether it’s a necklace with your name on it or something practical like this personalized calendar keychain. What’s cool about this calendar is that you can add so many special dates. Birthdays, anniversaries, graduations, or some other big milestone in your life like the birth of your child or buying your first home.

    So how can you market this impulse buy product? Tap into those Facebook life events targeting options. If someone recently bought a home, you can promote this as their first home keychain. If a couple is celebrating an upcoming anniversary, you can promote this as a simple gift. You can even target new parents on Facebook reminding them to celebrate the important birth of their first child.

    8. Twinkle Lights Decor

    impulse buyTwinkle lights add a romantic touch to your home. They first hit Pinterest a few years ago but they’re still just as popular. One of the best-selling impulse products on Oberlo is actually this twinkle light set. As soon as you see it, you immediately want it in your home as part of the decor.

    You can actually target both men and women with this product. Some women who are interested in home decor may be likely to impulse buy this product. However, it can also work well for a proposal set-up for me – just target men in long-term relationships who aren’t engaged yet.

    9. Wool Trench Coat

    Impulse purchaseFashion is the most popular niche in ecommerce in terms of number of customers and sales. Why? Because with new trends constantly emerging it has the highest number of impulse products out there. Remember, we don’t buy clothes due to practicality only. We also buy them based on their appearance. You see an outfit you like in an email from a fashion retailer, you pull out your credit card and buy. This wool trench coat is currently on trend in the menswear niche and it’s selling like hotcakes.

    Who should you target? Likely men aged 25-34 would be the ideal audience for this product.

    10. Baby Sleeping Bag

    Impulse purchase product

    Here’s an impulse product you won’t snooze on buying. As soon as you see this baby sleeping bag, you instantly imagine your little bundle of joy sleeping in it. There are different cute designs within Oberlo Verified that help make this product more of an impulse purchase.

    Who would you market this product to? You’d probably want to promote this product in the fall or winter to new parents. You can create ads on Facebook or Instagram. You’d probably have better luck if you reached out to an influencer with a baby to take custom photos for you that you can then use on your ads.

    11. Watercolor

    impulse buy

    What’s colorful and can drive customer sales? Watercolor paint. Some of the most captivating impulse products come down to color. Does it pop when scrolling through a feed? With this impulse product you’re more likely to showcase your products in use instead of the watercolors themselves.

    You can post videos or pictures of people doing watercolor art. You can reach out to influencers who do watercolor art to promote your products with an affiliate link or pay for a sponsored post. Your social media ads can add a subtle use of the paint being used to increase views while your copy does the heavy lifting by mentioning that the paint is for sale.

    12. Wooden Mechanical Toy

    impulse products

    Building up your collection of impulse products for your store? Well, you might want to try selling these wooden mechanical toys. These toys are some of the best-selling products in the toy space right now. What makes them so great? You get to take part in building it yourself, making it a great DIY project for young kids or adults to take on.

    How do you market this? You can start by creating ads on Facebook. You might even want to try creating videos of the process of building one of these up and have that as your ad placeholder.

    13. Animal Wire Protectors

    impulse buy

    There’s nothing special about wire protectors. But if you give them a cool design like these animal wire protectors, somehow the impulse purchases start pouring in. If you ever decide to create your own impulse buy product, the secret is to take a successful product and add your own twist on it. Wire protectors have been around a while, but having animal wire protectors is less common. So when you see an ad for it on Instagram, you look at your bent laptop wire and instantly realize that it’s exactly what you need. Products like this would likely perform well on a Japanese product fanpage. The product cost for these wire protectors is quite low, making it difficult to create ads for. So they might work best as an upsell after someone’s purchased another product on your store as an additional product to compel the impulse buy.

    Conclusion

    An impulse product has to captivate your customer so much that they drop everything to make that purchase. We’ve all been there. You see something you like but never really thought you’d need, and you buy it. By choosing impulse products for your store, you’re more likely to find a winning product with a platform like Facebook, Instagram, or Pinterest. The magnitude of an impulse product can relate to serious earnings for dropshippers as a single product can carry the entire weight of your store’s success.

    What do you prefer selling: impulse buy or search-based products? Comment down below!

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