How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

Facebook for Business Tips: Create a business Page, not a personal profile. Claim your Page’s vanity URL. Add a great cover photo. Add a recognizable profile picture. Optimize your “About” section — especially the preview. Earn the “Very responsive to messages” badge. Add milestones. Choose a call-to-action button. Create a business Page, not a personal profile. Create custom page tabs. Prioritize quality over quantity. Post at the best times for your audience. Post your best blog content. Make sure your blog posts’ meta descriptions are complete. Remove links from your post copy. Post your most compelling visual content. Make sure your images are properly formatted. Post videos, especially live videos. Use Facebook Insights. Schedule posts in advance. Add Facebook social media buttons to your blog and website. Subscribe to Facebook’s Official Blog for future announcements from Facebook. Choose the right advertising tool. Use Audience Insights to learn about your audience. Test multiple versions of a single ad. Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat,[…]

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Simple Tips and Tricks to Grow a Small Online Business

Today, everyone is in a connected world that doesn’t show any signs of slowing down. Smartphones and the internet continue to change the way our society is changing, and online businesses get formed. We often talk about these changes during our free webinar training and realize that modern technology can and will affect an online business. Instead of shying away from creating an online business, it’s time to harness the power and run a successful business online.  The Balance Small Business says before you even start your business, it’s vital to remember that you must stay true to yourself. It’s hard to go for it when you’re not staying true to who you are and what you would like your online business to become.  Your business is an extension of you, no matter how big or small it is at the present time. It will succeed or fail by how others perceive your brand, and ultimately how they feel about doing business with you. All aspects of your business (customer service, product creation, back office)[…]

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