What Type of Links Does Google Really Prefer?

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links? Or what happens when the same site links to you multiple times? Or when a site links to you and then decides to remove the link? Well, I decided to test all of this out and then some. Over the last 10 months, I decided to run an experiment with your help. The experiment took a bit longer than we wanted, but we all know link building isn’t easy, so the experiment took 6 months longer than was planned. Roughly 10 months ago, I emailed a portion of my list and asked if they wanted to participate in a link building experiment. The[…]

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This Type of Business Strategy is Exploding in Popularity. Here’s How to Take Advantage of It

We often say during our free webinar training that it’s the perfect time to develop and launch a new business online. And while it’s an exciting time starting a new business, some business owners get so wrapped up running and setting up everything that sometimes their customers get lost in the mix. While the ultimate goal is to obtain and maintain customers, whether you’re a blogger who sells products or an online coach who offers career advice, unless you take the time to follow up with your customers, you’re going to have a hard time keeping them. The problem is that people like doing follow-ups, but recently that has begun to change. Yes, we get why you might be wondering why this business strategy is becoming popular, especially since we just said people are lazy, and the answer is that businesses are taking more time to get back to their customers because they know it matters. If you too take the time to get back to your customers, you’ll be more likely to form relationships[…]

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6 Fundamental Video Marketing Tips for Every Type of Skill Level

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the most important determinant of whether your audience will take action, and your video’s creative is the most important determinant of whether your video will resonate with your audience. So even if your video reaches a million people, if it doesn’t resonate with them, it won’t persuade anyone to take your preferred action, let alone remember your brand. With this insight in mind, let’s go over six fundamental video marketing tips that’ll help you craft videos that resonate with as many people as they reach. Video Marketing Tips Hook your audience. Tell stories. Evoke positive emotions. Make your videos “sticky”. Rely on visuals. Add appropriate soundtracks to your videos. 1. Hook your audience. When Facebook analyzed their users’ video consumption data in 2016, they discovered that[…]

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