The Ultimate Guide to Alexa Skills Marketing

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search? A GlobalWebIndex search report revealed that 27 percent of consumers already use voice search on their mobile devices, and 34 percent confirmed that they are interested in having voice-based smart assistants in their homes. That’s on top of the nearly 53 million U.S. adult consumers who already use a voice-activated smart device at home. These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. And the best way to get started is by turning to[…]

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The Ultimate List of Marketing Quotes for Digital Inspiration

“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah. There is an endless number of quotes and phrases people use for inspiration at work, in their personal lives and relationships, and to drive community efforts. There are even industry-specific quotes — the marketing industry is no exception. Why use marketing quotes? Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion[…]

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The Ultimate Guide to Google Analytics in 2019

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?!?! Lots and lots of reading and trial and error, it turns out. I’m not saying I’ve reached total mastery — there’s always something new to pick up — but I’m vastly more comfortable. And I want you to be, too. So here’s the cheat sheet to everything I’ve learned over the years. This guide might be long, but it’ll take you from zero to hero in 6,000 words. And[…]

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The Ultimate Round-Up of Content Marketing Tips

In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide — simply put, that’s a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business. One of the most effective methods for spreading brand awareness and attracting new customers to your business is through content marketing. Content marketing is a marketing strategy that focuses on creating, publishing, and distributing valuable and relevant content online, with the purpose of reaching a targeted audience and incentivizing profitable customer action. Ultimately, customer marketing is a critical component for long-term, sustainable growth. And yet, despite its immense impact, many marketers don’t know how to implement a successful content marketing strategy. In fact,[…]

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The Ultimate Guide to Sales and Marketing

Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven’t quite considered your sales and marketing to be the “peanut butter and jelly” of your company. But, in 2019, alignment between those two teams is more critical than ever. Simply put, alignment between marketing and sales is really about focusing on the customer — and, in 2019, the customer’s buying behavior has changed significantly. Fortunately, the better you can align your sales and marketing teams, the more likely you are to delight a prospect. In fact, organizations with[…]

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The Ultimate Guide to Branding in 2019

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. They know their names extend far beyond the label. The[…]

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