Ubersuggest 4.0: The Ultimate Content Marketing Tool

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords. Here’s what’s new… Content ideas The way you rank for a keyword is by creating content around it. I know content isn’t king anymore and that’s because there are over 1 billion blogs on the web. That means Google can be really picky about what they decide to rank. So now, not only do you need to write amazing content, but you also have to promote it if you want to do well. To help you with this I created a Content Ideas report in Ubersuggest. So whenever you do keyword research, you’ll see an overview that looks like this: Just like before,[…]

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The Ultimate Guide to Nonprofit Marketing in 2019

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still value from the traffic, funds, and awareness marketing brings in. Bookmark this guide for later and use the chapter links below to jump around to sections of interest. Inbound Marketing for Nonprofits Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. We’re here to convince you otherwise. Inbound marketing is all about creating valuable experiences that have a positive impact on people and your business. Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. Boost your organization’s awareness and compel action. See firsthand how HubSpot can transform your nonprofit organization. Here’s how else[…]

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The Ultimate Guide to Google Data Studio in 2019

Having data is one thing. Accessing it is another. Understanding and analyzing it is yet another. And visualizing it? Well, that’s a level of mastery that most people never reach. If you can make it to this stage, you’ll be capable of unlocking invaluable insights for your business. You’ll have a serious advantage when it comes to getting competitive opportunities—whether that’s a cool project or promotion at your current organization or a brand-new role at a different one. Most powerfully of all, you won’t need to rely on others (like a data analyst or ops specialist) to get the answers you need. You’ll have everything at your fingerprints. Sounds pretty great, right? But how do you go from having data to understanding, analyzing, and visualizing it? There are tons of resources out there. Luckily, one of my favorites, Google Data Studio, is completely free and accessible to all (even if you don’t have any data of your own!). In this guide, I’ll walk you through the most useful Data Studio tools. We’ll start with the[…]

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The Ultimate Guide to Alexa Skills Marketing

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search? A GlobalWebIndex search report revealed that 27 percent of consumers already use voice search on their mobile devices, and 34 percent confirmed that they are interested in having voice-based smart assistants in their homes. That’s on top of the nearly 53 million U.S. adult consumers who already use a voice-activated smart device at home. These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. And the best way to get started is by turning to the maker of Alexa itself — Amazon. In 2014, Amazon introduced the Echo, which was the first standalone device devoted to a smart voice assistant. Competitors like Google soon followed with devices like Google Home, and consumers responded enthusiastically. A study by eMarketer predicted that about 35 million people in[…]

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The Ultimate List of Marketing Quotes for Digital Inspiration

“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah. There is an endless number of quotes and phrases people use for inspiration at work, in their personal lives and relationships, and to drive community efforts. There are even industry-specific quotes — the marketing industry is no exception. Why use marketing quotes? Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a project, there’s a quote to help guide you and your team achieve your goals. The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing[…]

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