10 Best Oberlo Products to Sell in 2019

Looking for the best Oberlo products to sell in 2019? The products in this list either come from Oberlo Verified suppliers or Oberlo suppliers which have all been carefully vetted by our team. That means that the products in this list also have proven performance, faster support, and ship at least 95% of their items on time. So you can depend on the Oberlo products on this list to get to your customers fast and affordably.

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10 Best Oberlo Products to Sell in 2019

1. Car Dent Remover

You’re going to want to bump this up because one of the hottest Oberlo products right now is a car dent remover. Kidding aside, what once cost car owners about $100 to repair now costs under $30 as long as you showcase this handy tool to customers at the right time. The product cost is $4.68 if you sell the US plug. Upsell three glue sticks at $2.03. You can sell this product at a retail value of about $19.99 to $29.99. Not too shabby.

car dent removal oberlo products

When it comes to marketing, it can be hard to know when people have dents in their car. So, the best way to market is to focus on Google Shopping ads. You can create ads using keywords like “car dent removal” or “car dent repair.” Your product ads will show either at the top or side of Google’s search listings. Don’t worry about out-pricing your competitors. The retail price suggested above will help give you a bit of a competitive advantage while allowing you to still make a profit on your ads. To reduce ad costs, you can also write blog content for keywords related to car dent removal and run retargeting ads showcasing your dent removal product.

2. Magnetic Posture Corrector

You’ll want to straighten up your product collection after checking out one of the fastest growing Oberlo products: a magnetic posture corrector. All orders for this product have happened in the past 30 days making this one of the newest products on Oberlo right now. And considering we could all improve our posture (I’m literally staring down at my laptop as we speak) this Oberlo product can help people around the world. So if you’re looking to save the world from bad posture, this is a great product to sell.

posture corrector oberlo productsThere are a few ways you can market this. First, you can focus on an SEO strategy. You can create blog content about bad posture and tricks on how to improve it. You can optimize your product pages for search engines. But if you’re not looking for long-term gains, you can also create video content for Facebook and Instagram ads. You can show footage of people looking down at their screens or laptops while working at their desks. And show the improvement that this posture corrector has in a visual way.

3. Blackhead Remover

If you’re looking to help customers get clear skin, your beauty store is going to love getting sales from this Oberlo product. In the past 30 days, 1192 customers have ordered this exact blackhead remover from Oberlo stores (but there are several other ones so this a super popular item) making it one of the fastest growing Oberlo products to sell right now. On Google Trends, search volume for ‘blackhead removal’ has been steadily increasing over the years. Acne searches have also increased so you can also promote other related products such as acne cream as an upsell on your store.

oberlo products blackhead remover

Blackhead removers can be considered embarrassing products. So marketing can be a bit tricky. For example, you might decide to run ads for your products on Facebook – or retargeting ads to win back customers. However, if a customer gets embarrassed by the ad they might never buy from your brand again. So, what’s the best strategy? Let them find you. Focus on Google – from Google Shopping ads, an SEO strategy or even Google keyword ads. You can target keywords like ‘blackhead removal’ which get over 300,000 monthly searches.  

4. Salad Cutter

Chop up the competition by getting a slice of the profits from the kitchen niche. Let’s get to the point – in the past 30 days, 5344 customers bought this salad cutter from Oberlo stores. This type of product works well on both a kitchen and a general store. It’s an impulse product so it’ll work best on visual platforms but kitchenware products can also work pretty well in search too. You can stock up your store with other kitchen products like grill mats, silicone oven mitts, defrosting trays, pancake makers, and more.

salad cutter oberlo products

While the keyword ‘salad cutter’ only gets 4,400 monthly searches, it’s pretty apparent that Oberlo products like this tend to fly off the shelves. So, what’s the secret? The top retailers selling kitchenware products often make videos for Facebook, Instagram, and YouTube. They create viral videos showcasing how the video works. Other Oberlo stores reach out to influential YouTubers and get product reviews of their kitchen Oberlo products. Or you can create your own video so you can better control the message you share.

5. Smartwatch

In 2018, we saw a rise in Oberlo watch sales. It may have something to do with Tim Kock’s store that made $6,667 in under 8 weeks. But let’s be honest, smartwatch sales have been climbing for some time now. And they’re expecting continued growth. More features keep getting added to smartwatches: pedometer, heart rate, calories, calendar, calculator, camera, music, and the list goes on. And with new features comes new target markets. For example, smartwatches can be catered to businesspeople to help them organize their day and complete work tasks. They can also be promoted to fitness enthusiasts as they have an abundance of health related features. However, there are still a variety of niches that may also benefit from new features years from now as technology is always advancing.

smartwatch oberlo products

Want to market Oberlo products like this? You can take this smart watch and position it to different audiences. For example, you can create an ad targeting the entrepreneur and highlight features such as calendar, calculator and camera. Or you can target people in different fitness niches and showcase the pedometer, calorie tracker, and stopwatch. Or you can target parents with young children and emphasize the anti-lost feature. You can even create ad targeting people who suffer from insomnia or sleep related illness mentioning the sleep monitoring feature. This one product alone has so many different customer segments that you can attract to skyrocket your smartwatch sales. So you’re more likely to find a product that works well for you.

6. Charging Backpack

The past couple of years we’ve seen some pretty strong sales growth for charging backpacks. As this trend becomes more popular, we’re seeing new backpack styles emerge with this feature. One of the Oberlo products which has been performing well in this space is this men’s charging backpack. This product can be sold on a bag, school supplies, fashion accessories, men’s fashion, or general store.

backpack oberlo productsThe target audience of this charging backpack is likely to be someone aged 18 to 34. Targeting someone between 18-23, you’ll likely want to focus on students still in school. You might choose to target different people who like universities’ or colleges’ Facebook pages within school age range. Targeting someone outside of school age, such as someone in their late twenties or early thirties, you’ll likely be attracting someone who brings a laptop to work everyday or someone who uses this as their gym bag. So you might choose to target people who work in tech as one segment and fitness for another. Remember to create separate ads for each segment you attract.

7. Hand Stamp for Babies

New parents want to cherish special memories with their newborns. So it’s not surprising that this hand stamp for babies is growing in sales. The non-toxic stamp can be used to stamp a babies hands and feet. After being stamped on a sheet of paper, it can then be turned into a piece of art. And it instantly becomes a memory customers can look back on as their children grow older. The nostalgia element to the product makes it an easier sell to new parents, aunts and uncles or grandparents.

oberlo products hand stamp for babies

The ideal target market for this type of product would be new parents. On Facebook, you can target ‘New Parents (0-12 months)’ which would be the exact target audience you’d want to attract with a product like this. You’ll be able to market to people on Facebook or even Instagram with this feature so it’ll allow you to promote on two platforms. You can create carousel posts showing how the stamp works and the final picture. Or you can create a video showing a newborn baby having his or her hands and feet stamped.

8. Bendable Phone Holder

Admit it, sometimes you can get so lazy you don’t even feel like holding your phone. Luckily, Oberlo supplier Lemontree sells the perfect solution: a bendable phone holder. Yup, so now you and your customers can casually watch videos without having to hold your phone. And if orders are proof of this product’s genius, it’s a good thing that this product alone has had 1187 customer purchases in the past 30 days alone.

oberlo products phone holder

You won’t be getting bent out of shape marketing this Oberlo product. You can market it in a few ways. First, you can showcase this product via ads to people who like watching movies on their phone. Second, you can promote this product to people who record videos or take a lot of selfies (try targeting influencers or YouTubers). Third, you can target travelers as this bendy product can turn into a selfie stick. So you can cover a few audiences to reach a bigger audience from a single product.

9. Ponytail Beanie Hat

If you’re looking for an home-run type of Oberlo product to sell, this ponytail beanie hat can knock it out of the park. In the past 30 days, 33,825 customers purchased this product from Oberlo stores. This beanie’s simple design is perfect for the fall and winter months. However, the addition of a space for your ponytail makes it perfect for women who like to wear their hair up. They even have 20 different colors that customers can choose from for a more customizable look.

ponytail hat oberlo productsMarketing Oberlo products like this Ponytail Beanie Hat can be done on visual platforms like Instagram, Facebook and Pinterest. You can target women aged 22-34. You can choose to go after women who do outdoor winter sports. Or you can partner with influencers and affiliates who can promote your products for you to their audiences for a small commission based fee. If you’re not sure which style to showcase (as there are over 20 of them) you can create carousel ads or ads for different colors to see which pictures drive the most sales growth.

10. Oversize Cardigan

Bundling yourself up in a warm outfit has never been easier thanks to Oberlo products like this oversized cardigan. In the past 30 days, this fashion item has brought in over 3,708 orders for Oberlo stores. It’s a great addition for store owners in the women’s fashion and accessories niches but could also work well on an impulse buy general store. This cardigan can be upsold with other fashion items such as leggings or a shirt for underneath.

oversize sweater oberlo products

The target audience for this oversized cardigan is likely women aged 22-34. You’ll likely find success marketing this Oberlo product on Facebook or Instagram via ads. You can use the pictures provided by the supplier to create ads for this product. You can also reach out to influencers on Instagram and ask them to give a shout-out while wearing this cardigan. You can also reach out to fashion bloggers and have them share an affiliate link to the product on their website.


These are only a few of the best-selling Oberlo products. There are plenty more which are waiting to be discovered. Feel free to hunt around for some hidden gems within the collections of Oberlo Verified suppliers. You might even be surprised to find that products with few orders actually end up becoming home run hits for your store. So while data like order volume is important, it only tells one part of a story. So don’t be afraid to experiment with less popular products to find your winning product.

Which Oberlo products on this list will you be selling in 2019?

Want to Learn More?

Four Categories of Winning Products on Oberlo

We just released in-depth product statistics for every product in our marketplace.

These statistics are powerful stuff.

When you study how they work together, you’ll be able to see trending products before other dropshippers.

Now, most dropshippers will skip this step.

Most dropshippers will import products with high order counts and wonder why sales aren’t rolling in.

But dropshippers like you are building something with a much greater return on investment.

So grab some coffee and prepare to take notes.

When you search for products in Oberlo, you see four product statistics for every product. They are:

  1. Imports
  2. Pageviews
  3. Orders
  4. Star ratings and reviews count

Individually, these statistics are informative. But when you use them together, you start to discover winning products you’ve never seen before.

We’ve crunched the data, and in the sections below you’ll find four categories of winning products based on their product statistics.

Category #1: Hot Products

Look for products with:

  • Over 10 orders in the past 30 days.

Orders is the number of times a product has been ordered through an Oberlo-powered store and through AliExpress in the past 30 days. (When you click on a product and go to the product page, you can also see the six-month order statistics.)

This statistic is pretty straightforward: there’s no better sign that a product will sell than evidence that it’s sold before. Products with over 10 orders in the past 30 days already have a track record of success. With a little marketing know-how, you should be able to sell these products.

Because we combine Oberlo and AliExpress orders, if you see a product with lots of orders, you still have to test it in your store. That’s because you need to determine if the product is suitable to dropshipping or just selling well on AliExpress.

Once you find a winning product, however, others can’t copy your success without doing the same research on their own. That’s why we combine order statistics from Oberlo-powered stores and AliExpress: so that you can find great products without revealing your entire sales dashboard.

Here are a few examples of Hot Products from Oberlo Verified suppliers:

Category #2: Rising Stars

Look for products with:

  • 6 to 10 orders in the past 30 days
  • < 500 pageviews

Pageviews is the number of times a product has been viewed across all Shopify-powered stores in the past 30 days. Basically, pageviews reflect the amount of traffic merchants have been able to drive to a product.

But low pageviews aren’t necessarily bad! Rising Stars, which have low pageviews but a few orders, are products that are selling well despite limited web traffic. Jump on these products quick and and out-market the competition for a first-mover advantage.

To take advantage of Rising Stars, ask yourself these questions:

  • Is there a big difference between imports and pageviews? If imports are much higher than pageviews, many stores may have imported this product but few have been able to drive traffic to the product page. That signals an opportunity for hard-working marketers. If you’re willing to research and invest in marketing, you might be able to squeeze more sales out of this product.
  • Are orders < 1% of pageviews? If the number of orders is less than 1% the number of pageviews, customers may have been interested in the product but turned off by other merchants’ product pages. To win those customers back, create a great product page. Pay special attention to product pictures: if they aren’t high-quality, take your own. And make sure to write epic product descriptions.

Based on the criteria above, here are a few examples of Rising Stars from Oberlo Verified suppliers:

Category #3: High Potential Products

Look for products with:

  • 1 to 5 orders in the past 30 days
  • < 100 pageviews
  • Multiple 5-star ratings, where available

Oberlo pulls review data from AliExpress. Because AliExpress sells items directly to customers, reviews come from customers, not dropshippers. If you see a product without any reviews, it might be because it’s not sold on AliExpress, or because it’s new to Oberlo. Where ratings exist, they can serve as an indicator of product quality.

Products with a few sales, low pageviews, and positive reviews (where available) fall somewhere between Rising Stars and Hidden Gems (below).

That’s why it’s really important to study the numbers. Go through the same questions listed for Rising Stars, above. In addition, ask:

  • How many orders in the last 6 months? A product that had one sale in the past 30 days and a few dozen in the past 6 months may have more potential than meets the eye. These numbers could signal a steady-seller – which are good additions to any dropshipping store. Also keep in mind that a product that has had no sales in the past 6 months could be new to Oberlo.
  • If it’s from AliExpress, are there reviews? If a product with these statistics is from AliExpress, look for 4- to 5-star reviews from more than one reviewer. High reviews, in combination with low imports and pageviews, may signal that a product is simply new to dropshipping.

Based on the criteria above, here are a few examples of Hidden Gems from Oberlo Verified suppliers:

Category #4: Hidden Gems

Look for products with:

  • 0 orders in the past 30 days
  • < 50 pageviews
  • < 500 imports

Imports is the number of Oberlo-powered stores that have imported a product in the past year. This number is more affected by what the dropshipper wants – inexpensive, attractive products – than what the customer wants. Use the imports statistic to find out whether a product has already been discovered by other dropshippers, or whether it’s a diamond in the rough.

Before you start selling Hidden Gems, go through all the questions listed above. Then go one step beyond and ask yourself these questions too:

  • Is this a niche product? Finding a great product is one half of making sales. Finding the right market is the other half. A product that doesn’t have wide appeal may actually be easier to sell. Take fishing lures, for example. They’re rarely bestsellers, but it’s easy to determine who to sell them to.
  • Can you order test products? With Hidden Gems, it’s smart to buy the product before you sell it. Note the product’s shipping time, test its quality, and make sure the product meets the supplier’s description. If you’re satisfied with the product, chances are your customers will be too.

Based on the criteria above, here are a few examples of Hidden Gems from Oberlo Verified suppliers:

Congratulations! If you made it to the end of this blog post, you should be proud of yourself. You’re building a data-driven store, and we’re confident you’re sales numbers will go up as a result.

Use the categories above as guidelines, not rules. Study them so that you can hone your own product-hunting instincts. We hope that as you dig deeper into product statistics, you come up with your own formulas for finding winning products.

We’re releasing new data in the weeks ahead, so keep an eye on our app. Happy dropshipping!

Instagram Story Dimensions and Killer Ideas to Up Your Game

Instagram is a powerhouse.

This social media titan has more than 800 million monthly active users, and many experts believe it could reach a billion in 2018.

What’s more, Instagram Stories are a huge hit.

In fact, Instagram Stories grew to 250 million daily active users within a year of its launch, and now has more users than its rival Snapchat Stories.

But as more and more people use Instagram Stories, it’s getting harder to stand out. As a result, you need to know the ins and outs of all things Instagram – including Instagram Story dimensions.

In this article, you’ll learn all about Instagram Story dimensions. And stick around: You’ll also learn about 18 Story ideas from top brands killing it on Instagram.

Let’s dive in!

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What Are Instagram Story Dimensions?

Instagram story dimensions are 1080px by 1920px. This means that your image or video should be 1080 pixels wide and 1920 pixels in height. This is also known as an aspect ratio of 9:16.

Below is a template of these Instagram Story dimensions that you can download and use to create your Stories.

Instagram Stories Dimensions

To download the image:

  • Mac: Hold down “Control” and click the image, then click “Save Image As” to save it to your computer.
  • PC: Right-click the image, and then click “Save Image As” to save it to your computer.
  • iPhone/Android: Tap and hold the image until the option to save arises, then tap “Save Image.”

Why Do You Need These Instagram Story Dimensions?

If you use your smartphone to take a portrait photo or video, it will perfectly fit the Instagram Story dimensions of 1080px by 1920px.

But Instagram’s Story creator and your phone’s capabilities only go so far.

If you want to create more professional images or videos in a program like Photoshop or Illustrator, you need to use the correct Instagram Story dimensions.

Because Instagram ain’t messing around.

If you upload an image or video from your camera roll that doesn’t fit these Instagram Story dimensions, the content will be cropped and some of your visuals will be lost. Or, Instagram will zoom in on your content, resulting in poor quality.

For example, I recently took this photo of the Cornish cliffs in England:

But when I share it as a Story, the photo is shown zoomed in to fit the unforgiving Instagram Story dimensions.

As a result, the image quality is dramatically reduced, and the cove’s beach is entirely removed from the frame.

Bottom line: Any Stories you share will be forced to adhere to the Instagram Story dimensions.

By creating content with these Instagram Story dimensions, you’ll ensure that your images and videos are framed correctly and retain their high quality.

Create a Branded Story in Canva Using the Correct Instagram Story Dimensions

Although you can use Instagram’s camera and editor to create content within the app, you can also create content in a professional visual editor and then upload it from your phone’s camera roll.

This is awesome.

Specially designed branded content can be far more eye-catching than content created with the Instagram Story creator.

Check out how Gary Vaynerchuk does it:

These images weren’t created in the Instagram app. Instead, they were created using the Instagram Story dimensions in a different program and then uploaded as Stories.

This allows Gary’s team to create a branded aesthetic with additional images, text, and graphics.

To do this, you can use a free online tool like Canva.

Simply create an account, log in, and click “Create a design.” Then, instead of opting for one of the templates, click “Use custom dimensions.”

Type in the Instagram Story dimensions 1080 x 1920, and click “Design!”

Canva Instagram Stories Dimensions

Next up:

Use the Instagram Story Dimensions Aspect Ratio to Upload Content Faster

The Instagram Story dimensions 1080px by 1920px are high-definition and the best quality visuals you can upload.

However, this isn’t always a good thing.

High-resolution images and videos are saved as large files because they contain more pixels. These can take up a lot of storage space on your device and take longer to upload than lower-definition files.

To illustrate this point, have you ever changed the quality settings on a YouTube video?

Switching to 1080p will provide the highest quality, but if a video is taking a long time to buffer, it’s often easier to drop down to 720p. This is still considered high-definition, but with fewer pixels to worry about, the video will load faster.

The same is true when it comes to any digital media.

But here’s the thing: When you change the number of pixels shown, the shape of the video doesn’t change because all of the settings use the same aspect ratio.

Remember, the Instagram Story dimensions aspect ratio is 9:16.

Using this ratio, we can work out which smaller Instagram Story dimensions will also work:

  • 1080px by 1920px – The best resolution available
  • 720px by 1280px – Still HD, but with faster upload times
  • 450px by 800px – Starting to lose quality, but much faster upload times
  • Etc.

The fewer pixels, the less definition.

However, if you want to avoid large files and slow upload speeds, you can create content in these sizes and it will still fit the Instagram Story dimensions.

18 Instagram Story Ideas from Brands Killing It on Instagram

Now that you know how to use the Instagram Story dimensions to create your own branded content, let’s look at the types of content you can create!

Here are 18 Instagram Story ideas from some of the top brands in the world.

1. Create Content Series: Gary Vaynerchuk

It can be difficult to come up with great content ideas for social media every day.

It can also be difficult to build a strong connection with your audience if you’re inconsistent, or your content lacks a brand theme.

The solution? Content series.

Garyvee Instagram Stories

This is one of the ways Gary Vaynerchuk manages to share so much high-quality content every single day.

He has the #DailyVee, the #60SecClub, #WallPaperWednesday, and #AskGaryVee, to name a few.

These recurring content themes make consistently sharing great Stories far easier. So, create a content series that you can run daily or weekly.

2. Promote Long-Form Content: Travel and Leisure

Do you write blog posts for your website? Maybe you run a podcast? Or perhaps you create YouTube videos?

You can use Stories to promote other content to your Instagram followers. You’ve already done the work, now it’s time to share it!

Take a look at how Travel and Leisure does it:

If you have more than 10,000 followers, Instagram gives you the option to add links to your story. This allows users to swipe up on a story to visit your chosen link.

But what if you don’t yet have 10,000 followers?

Well, for now, you can still direct people to the link in your bio, which you can update for each new piece of content you promote.

But beware, users will quickly grow tired if you simply promote other content.

In this case:

3. Recycle and Build on Your Other Content: Condé Nast Traveler

Try recycling the best parts of your other content into awesome Instagram Stories. This is a great way to create quality content quickly. Just take your blog post, video, or images and repurpose them for Instagram.

Obviously, you can still promote the original long-form content, too.

However, just make sure that your Instagram followers derive value from the Story without having to click over to view the content.

Condé Nast Traveler does a great job of this.

They promoted their annual road trip guide with a careful balance between interesting facts and promotional calls-to-action.

4. Create a Game: HubSpot

Creating an Instagram Story game is a great way to engage your following. And thanks to the Instagram Stories poll stickers, it’s extremely simple to do!

Let’s look at an example from HubSpot.

In their recurring content theme, “2 Truths & A Lie,” they pose three statements and ask viewers to guess which are true and which one is a lie. Then they reveal the answer.

HubSpot Instagram Stories

It’s simple and highly effective.

5. Share User-Generated Content: Mercedes Benz

Your customers are an untapped source of incredible content, and all you have to do is ask them if you can share it.

Many users will be more than happy for you to post their content if you credit them and they get a few new followers.

Mercedes Benz regularly shares Stories featuring customers’ images to promote their cars.

6. Collaborate and Post an Interview: Starbucks

Everyone has an interesting story or viewpoint to share – why not present some of them as Instagram Stories?

If you interview someone in your niche, you’ll get some great Story content, and they’ll get promoted on your account – it’s a win-win!

You could also showcase someone’s thoughts behind your new product or release.

Starbucks recently collaborated with S’well and artist Curtis Kulig to launch a new bottle design. Then, they posted a short interview with Kulig as an Instagram Story.

7. Document Moments and Events: Vans

When it comes to creating content, Vaynerchuk says, “Document, don’t create.”

This is wise advice.

Let’s get deep for a moment: All creation is a form of documentation in some way. A Renaissance painting, a scientific journal, or an Instagram Story are all ways of documenting something.

The Renaissance painting documents beauty, the scientific journal documents facts, and the Instagram Story documents what happens in a particular moment in time.

So, capture moments and share them with your audience.

This could be day-to-day personal moments, or in this example from Vans, a large-scale event.

Vans Instagram Stories

8. Host a Competition or Prize Draw: Converse

Creating a simple competition or prize draw is a great way to engage your followers.

Check out how Converse does it:

Plus, you can send users to your website to enter and use the prize draw as a lead magnet.

“Lead magnet” is the fancy marketing term for “bait.”

Basically, you provide something of value in exchange for people’s contact information so that you can market your products or services to them.

If you’ve spent more than five minutes online, you’ve probably seen it plenty of times: “Submit your email address to be entered into the prize drawing!”

The lead magnet can be anything of value, such as an ebook, a free consultation, or indeed, entry to a prize draw!

9. Do a Takeover: Think Grow Prosper

A takeover is a simple collaboration where you and another Instagram user create content to appear in each other’s Stories.

Gary Vaynerchuk is a big fan of takeovers, and Think Grow Prosper recently let Vaynerchuk take over their Instagram Stories:

GaryVee Instagram Stories

Takeover collaborations are an extremely effective way to quickly grow your following through cross-pollinating your audiences.

In other words, some of their audience will follow you and some of your audience will follow them.

Plus, having another person show up in your Stories is akin to a brand endorsement.

Vaynerchuk explains this perfectly: “It’s the modern-day equivalent of guest appearances on rap albums. If you’re an up-and-coming artist and Kanye West shows up on one of your tracks, it’s viewed as a seal of approval from Kanye.”

What’s more, you don’t need to give away your Instagram log-in details to the other person. Simply send each other a few images or videos to share.

10. Tell a Story: The Outbound

Humans need stories.

Jonathan Haidt, a social psychologist and author, said that the “human mind is a story processor, not a logic processor.”

So why not use Instagram Stories to tell a story?

The Outbound did exactly this when they told a story about a couple who bought an old VW bug in Mexico and went on an adventure.

11. Promote a New Product: Lego

Have you ever seen the way Apple fans react when a new iPhone is released?

If you’ve grown your audience with openness, authenticity, and integrity, they’ll be thrilled when you announce a new product.

Lego recently shared an Instagram Story promoting their new Lego Batmobile.

But be warned: An audience that feels no genuine connection with a brand will resent such promotions and consider them self-serving and desperate.

This is why branding is so important.

So before you post purely promotional Stories, make sure your audience will be receptive.

Testimonials are an effective way to harness the awesome power of social proof.

Social proof refers to the undeniable fact that people are heavily influenced by other people’s opinions and actions.

Marketers understand this very well, and it’s why you’ll often see brand endorsements from influencers and celebrities. These endorsements reassure people that buying your product is a good decision.

Nike Football regularly posts testimonial Instagram Stories, such as the one below featuring professional footballer Fran Kirby.

13. Get Topical: Condé Nast Traveler

If you’re feeling stuck for ideas, look to current events for inspiration.

Whatever niche you operate in will have news, developments, and goings-on that you can report on to create great Instagram Stories.

In this example, Condé Nast Traveler shares Stories featuring travel news from around the globe.

14. Tell Your Followers’ Stories: Vogue

Another way to involve your followers is to share their stories and opinions. Reach out to find people with something to say.

Vogue does this extremely well in their Instagram Story series, “#DearVogue.”

Dear Vogue Instagram Stories

15. Get Personal: HubSpot Life

Transparency and authenticity are powerful ways to create personal connections.

In fact, a whopping 94% of consumers say they’re likely to be loyal to a brand that offers complete transparency.

Hubspot understands this so well, they have a dedicated Instagram account called Hubspot Life that’s “on a Mission to make business more human.” They use the account to show what it’s like to work at HubSpot.

HubSpot Life Instagram Stories

So don’t be afraid to get personal and showcase the people behind the brand.

16. Post Something Inspiring or Thought Provoking: Marie Forleo

Everyone needs a little inspiration and motivation now and again. So try creating Instagram Stories that deliver a dose of these powerful feelings!

Take a look at how Marie Forleo does it:

Marie Forleo Instagram Stories

And if you’re looking for ecommerce inspiration and motivation, follow Oberlo on Instagram! (Sorry, couldn’t help myself.)

17. Go Behind the Scenes: Aritzia

There’s always more to a business than meets the eye, and these behind-the-scenes details can make some extremely compelling content.

Fans of brands often love to learn about how everything comes together.

This is why fashion boutique Aritzia recently shared how they used 3D printing to create their new window displays.

Artizia Instagram Stories

18. Mix It Up: Yoga Girl

Hopefully, by now, you have plenty of Instagram Story ideas – but if you ever get stuck, don’t be afraid to switch it up!

Yoga Girl shares a mix of different types of content. The images below show a group yoga session, family time, and a sponsored post.


Instagram Stories is more personal than the Instagram feed.

So showcase your personality, and don’t be afraid to get creative and try new things. Then, you can explore further or drop the idea depending on how your audience responds.

And when you create content to upload using the camera roll, don’t forget to use the correct Instagram Story dimensions.

Which Instagram Story idea are you going to try next? Let us know in the comments below!

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