15 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity? But wait … there’s more. Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases.  Email marketing automation is useful because it eliminates small but time consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This allows marketers and salespeople more time to work on more productive projects or bigger deals. If you want to get more out of your contacts database, this post will[…]

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How I Ranked For 636,363 Keywords Using This Simple Hack

When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above. So, what was this hack? Well, it’s so effective that I just updated Ubersuggest so that includes the hack. So how did I do it? When someone does a Google search, what are they typically doing? They are trying to find a solution to their problem, right? So how can you easily identify these problems people are searching for? Typically, you want to look for 3 types of keyword phrases: Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions. Comparisons – when someone is searching for comparison keywords such as “MailChimp[…]

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Effective Ways of Using Video in an E-commerce Business

Video is something that is quickly becoming a preferred way of consuming entertainment and information. You can find videos on just about anything whether it be the history of North America or an old concert from your favorite musical artist. In light of this, businesses are embracing video and finding ways to use it to their advantage. Seeing as videos can serve so many purposes, it’s proving to be effective for many. Online businesses especially can use it as a powerful tool to reach preferred audiences and brand themselves. Here are a few effective ways of using video if you run an e-commerce business. Personal Connection If you want to connect with a customer or prospective customer personally, video is a fantastic way of doing so. It gives you the opportunity to convey strong and powerful messages using imagery, audio, and human interaction. This is what often makes people feel the human side of businesses or brands as well. Not only can it help provoke strong emotions, it can be used as an effective tool[…]

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. You write copy, segments lists, think about conversion opportunities, and report on monthly metrics. It’s a big job — and it keeps you very busy. You can spend hours crafting the perfect email. In fact, you spend so much time planning and executing on the email strategy, you hardly ever connect with the other marketers on your team who manage the company’s blog and content, social and chat, website, video strategy, events, PR, and more. And this isn’t unusual. Traditionally, marketers focus on the details — they sweat the small stuff and divide to conquer. One marketer may be in charge of improving conversion metrics, while another focuses on SEO and someone else optimizes product pages. You might even have an intern creating some Instagram stories. But when marketers[…]

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