Various Ways Businesses Can Leverage Video Marketing

When brands are looking for more money and the market share of an already existing business or a startup, a financial decision to delve into video marketing is critical. Video marketing is crucial for conversion and revenue in any business, so it must be well budgeted. Studies say an image is worth a thousand words, what can we say about a video then? Customers retain only 10% of the text they read, 65% of the images they see, and 93% of the video they’ve just watched. Is that not enough reason for businesses to delve into video marketing? Of course. YouTube is the most searched site on the internet behind Google and there’s a reason for that. People want to be inspired not just by what they see anymore but by what they can feel before they buy your product. Whenever Apple launches a new iPhone, they make a video of it improving people’s lives—just like most production companies do—and their sales skyrocket. Any business can follow the same trend. They just need to define[…]

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