Lower B2B Customer Acquisition Costs with Video

Acquiring business customers can be expensive, but without them your business can’t scale or turn a profit. One of the perennial questions a business of any size tackles is how to land new customers without eating into profits too much. There are lots of great ideas out there to increase your ROI when it comes to customer acquisition. But one of the best ways to lower costs–especially if you’re selling a product–is through video. Let’s look at a few reasons why video can be an effective and inexpensive way to acquire new customers. Save Time Businesses in your target market need to know what your product is, what problem it solves, and a bit about how it works before making a purchase. Traditionally, live sales demos were the way to go—you get your sales people in front of potential customers and clients at a trade show, over a video conference, or in their offices to show off what your product has to offer. But this route can eat up a lot of time, both for[…]

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How to create interactive doodle videos in minutes!

Our best selling video creation/animation software, Easy Sketch Pro 3 is ready to assist you create some pretty amazing doodles for your projects. Hi, Evans Tomety here – thanks for your interest in Easy Sketch Pro! Your timing couldn’t be better: according to pretty much every Internet marketing expert, videos are going to be THE best tool in your kit for 2019. Using a video can easily double your conversions… and an interactive sketch video can triple them or more. Whatever you call it – whiteboard animation, doodle, sketch – these videos are one of the hottest trends online today because they reliably engage and convert audiences. Easy Sketch Pro was the top interactive doodle video creator for 2015, and with all the new features I’ve added I expect this year will be just as great. And with the power to create super-converting, interactive videos for your offers in minutes,this year could be your biggest year ever. Heck, lots of users are going out and creating animated video’s for local businesses, and they love it![…]

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Resource Goldmine – every single resource you need to make money online – no matter what your niche is.

Do you work too hard and feel like it’s not getting you anywhere near as far as you’d like? Read this report to discover how to work less and make more Download Our FREE Report Now To: [+] How to work MUCH less while dramatically increasing your income [+] Learn the best strategies for productivity to make every moment you are at your computer count [+] Discover one little trick to automating many of the time consuming tasks so you never have to do them again! [+] The easy hack to prioritize simply and efficiently, to beat overwhelm [+] And much more – all within this  FREE report! Get it Here

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Billy Gene Shaw’s Million-Dollar Video Ad Formula That Works Again and Again and Again

When it comes to creating video ads, specifically ones that work, Billy Gene Shaw is on top. And if you have ever seen any of his Billy Gene Is Marketing ads online—and let’s be honest, you probably have—you will know that his ads really do work. That’s because he follows a million dollar video ad formula. And he took the stage at Traffic & Conversion Summit 2019 to tell us all about it. This formula was so good that we couldn’t keep it quiet any longer, so we have the recording of that T&C session to share with you. Watch the video here or keep scrolling to read the full transcript. Whichever you choose, make sure you implement this foolproof video ad formula in your own business, and watch the ROI flow in. (NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business[…]

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How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own. Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. To help you build solid, but affordable, content, here are six tips to create a great video. 1. Craft a production plan. When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production[…]

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6 Tweaks to Give Video Marketing the Advantage

Once restricted to only companies with wealth and access, utilizing video content to promote your brand is now a widely available strategy. In addition, the ubiquity of this technology puts pressure on companies to adapt or suffer the consequences of their reticence. The advantages offered by video marketing are many, largely due to increasingly sophisticated mobile technology. With high-powered tools for video content creation and consumption in the palm of your hand, the power once reserved for multimedia conglomerates is now a fixture of everyday life. Do It Right While the use of video has unparalleled attention-grabbing potential, you still want to take time to make sure you’re doing it well. If you’re using video content to explain a product or service, make sure it’s explained clearly and thoroughly. A common complaint among consumers of video advertising is insufficient explanation of the product in question. While video obviously interacts with the visual sense, keep in mind that audio is also very much a factor. If you make sure the video is optimized on both fronts,[…]

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