How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own. Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. To help you build solid, but affordable, content, here are six tips to create a great video. 1. Craft a production plan. When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production[…]

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6 Tweaks to Give Video Marketing the Advantage

Once restricted to only companies with wealth and access, utilizing video content to promote your brand is now a widely available strategy. In addition, the ubiquity of this technology puts pressure on companies to adapt or suffer the consequences of their reticence. The advantages offered by video marketing are many, largely due to increasingly sophisticated mobile technology. With high-powered tools for video content creation and consumption in the palm of your hand, the power once reserved for multimedia conglomerates is now a fixture of everyday life. Do It Right While the use of video has unparalleled attention-grabbing potential, you still want to take time to make sure you’re doing it well. If you’re using video content to explain a product or service, make sure it’s explained clearly and thoroughly. A common complaint among consumers of video advertising is insufficient explanation of the product in question. While video obviously interacts with the visual sense, keep in mind that audio is also very much a factor. If you make sure the video is optimized on both fronts,[…]

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Lower B2B Customer Acquisition Costs with Video

Acquiring business customers can be expensive, but without them your business can’t scale or turn a profit. One of the perennial questions a business of any size tackles is how to land new customers without eating into profits too much. There are lots of great ideas out there to increase your ROI when it comes to customer acquisition. But one of the best ways to lower costs–especially if you’re selling a product–is through video. Let’s look at a few reasons why video can be an effective and inexpensive way to acquire new customers. Save Time Businesses in your target market need to know what your product is, what problem it solves, and a bit about how it works before making a purchase. Traditionally, live sales demos were the way to go—you get your sales people in front of potential customers and clients at a trade show, over a video conference, or in their offices to show off what your product has to offer. But this route can eat up a lot of time, both for[…]

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5 Innovative Strategies for Video Marketing

Businesses that hope to improve the reach of their marketing campaigns are taking advantage of video marketing. While you yourself may not be well versed in videography, many companies are proving you don’t need to be a video expert to make this type of marketing work for your business. Making the Most of Digital Media The rise of social media has made it easy for anyone with a strong message to get their content across through video. If your business isn’t using video already, it’s time to get on board. Whether you have a studio setup to shoot high-quality promo videos or you only have the most basic equipment, harnessing the power of video marketing for your business is mostly what you make of it. 1. Use Videos in Landing Pages Having an intro video on your landing page has proven to increase business’ conversion rates. With videos, you’ll capture attention more easily and for a longer period. Whether you’re using short clips or long-form videos, you’ll notice you garner more interest through your videos[…]

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How Paramount Pictures Used 360° Video for an Ad Campaign

To promote the release of Mission: Impossible – Fallout starring Tom Cruise, Paramount Pictures chose to leverage the power of an emerging content medium: 360° video. Cruise is known to do all of his own stunts, Paramount decided to use a particularly thrilling helicopter chase scene in their 360° campaign. As possibly the most difficult scene in terms of the film’s production, Tom Cruise not only flies a helicopter, but also dangles from one by his arms and legs. The 360° video advertisement takes audiences behind the scenes with Cruise as he performs these larger-than-life stunts. Viewers sit right next to him while he pilots a helicopter through narrow passages and provides commentary on the experience alongside the film’s director, Christopher McQuarrie. Cruise is adamant about avoiding green screens, and thus, this scene and 360° trailer were shot entirely in the sky. The 360° format proves effective in providing viewers a highly dynamic and engaging experience. Of course, there’s aesthetic and entertainment appeal in such a piece of content, but perhaps more importantly, viewers immerse[…]

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