How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it. In my 17+ years of online marketing, I’ve seen far too many businesses lose focus on the bottom line when it comes to their content strategies. Fortunately, a healthy blend of marketing, sales, and customer success helps you maintain a “growth mindset”, or a laser-sharp focus on your goals. Essentially, a growth mindset is an experimental and data-driven approach to growing your business and leveraging all the marketing channels at your disposal. By using a growth marketing mindset approach myself, I was able to help drive 8.2 million unique users to my clients’ sites last year alone. Here, I’m going to show you how you can achieve real growth by focusing on what’s working for you — and ditching the rest. Sign up for HubSpot Academy’s Content Marketing Certification course to learn how to grow your business[…]

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6 Facebook Video Marketing Tips That Will Help You Increase Views

Do you know how many videos get viewed by Facebook monthly users? Well, there are over 8 billion videos viewed every day, which is equivalent to 100 million hours of videos. Is yours one of them? If not, imagine how much you’re missing out. Your competition is already taking advantage of the numbers. Additionally, Facebook is highly dynamic with things changing every other day. Since it seems like every business is doing it, you have to stand out from the crowd for Facebook video marketing to work for your brand. With help from the following tips and other share Facebook features, you will stay ahead of the game. 1. Capture Your Audience’s Attention within the First Few Seconds Your video doesn’t need to have sound to catch someone’s attention. Remember it’s all about the first impression. You must impress the audience for them to set aside what they were doing. How exactly will you captivate users? First, you need to play around with the video thumbnails. Custom thumbnails are the perfect example. Have a title[…]

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