SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible. It doesn’t matter if the site has been around for 10 years, or 10 days. How SEO has changed It used to be that if you want to rank well, you would have to create tons of long-form content and build links. Or have a really aged domain with history. But as Google has clearly stated, having an older domain or even a new domain won’t affect your rankings. And sure, those things still matter today. But there are over 200 factors in Google’s algorithm. In other words, there are other tactics that produce quick results. For example, a[…]

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5 Epic Ways to Write Product Descriptions That Sell

For those new to the product description scene, it is a form of marketing copy that explains what a company is selling and why buyers should purchase it. For a product description to be good, it should convey essential information about the benefits and features of the product. However, it’s easy to make mistakes and not write the best type of product descriptions. Let’s look at 5 techniques to focus on to create compelling product descriptions that will help sell products. Want to learn further tips on how to develop a profitable online business? Chat with us during our free webinar training!  1. Watch your tone  Business Know-How recommends keeping an eye on your tone while writing job descriptions. They tell us that not only should the tone of your products match, but they should also align with the language on the rest of your website.  The tone of your product description should match the tone of not just the product you’re selling but also the business as a whole. For example, the website of[…]

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3 Ways to Use Artificial Intelligence to Grow a Profitable Business

One of the latest trends to hit the online world is incorporating artificial intelligence in a marketing strategy. Using artificial intelligence is intimidating, but to stay with the times, it may be worth integrating it on a website. Instead of being intimidated by larger brands using AI, smaller businesses should consider the use of AI on these sites inspiring. AI has many benefits, from assisting with social media ads to targeted displays. Stay on top of other trends by attending our free webinar training and check out three ways to grow a business through AI starting today:  Business News Daily does an excellent job of explaining why AI is rapidly growing and how it potentially could help your site grow.  “Artificial intelligence is kind of the second coming of software,” said Amir Husain, founder and CEO of machine learning company SparkCognition. “It’s a form of software that makes decisions on its own, that’s able to act even in situations not foreseen by the programmers. Artificial intelligence has a wider latitude of decision-making ability as opposed[…]

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6 Ways to Waste Precious Content Marketing Time

Content marketing is all about coming up with compelling content that provides value. It also is not directly promotional but still should entice a reader to want to learn more about a business. Digital content is available in various forms from videos, eBooks, blogs, and more. Do content marketing the right way, and an online company will drive traffic to their site and convert an audience. We divulge secrets on how to do during our free webinar training. It’s easy to waste time on tasks that won’t grow a company, and that’s what we focus on in this article. Don’t spend that precious time when it’s imperative to build a business into a profitable one! 1. Lacking direction If you’re lacking direction Content Marketing Institute says that’s not a good thing. However, if you realize you lack direction, it’s up to you to zero in on what needs fixing. Come up with a solution or ask friends for advice on what they would do to improve your online business.  Not having clear and measurable objectives[…]

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Proven Ways to Curate Customers Into a Community

Today an online audience is seeing plenty of content but in some cases are lacking connection. We’re social and create friendships around our passions and interests. We also like to connect with brands that align with those interests. Online businesses, as we’ve often mentioned in our free webinar training, will always win when they establish a community of dedicated customers. They can spend less time marketing everything to death and more time focusing on keeping and forming new relationships. Below are some proven ways to curate customers into a community.  Kapost recommends being a part of a discussion and focusing on inviting potential customers to be a part of that discussion. Establishing a driving force behind your brand will help current customers and leads identify and trust in products and services you are selling. Customers join communities so that they can feel closer to your brand. As your community grows, user-generated content will become a larger part of your overall strategy—and you’ll want to let them build bonds without your interference. In the early days,[…]

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17 Ways to Get Free Advertising for Your Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget. To help you spread the word about your business without breaking the bank, we’ve compiled 14 ways to get advertising for free. 1. Use Google My Business to optimize for local search. One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you’re a legitimate[…]

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