How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters. However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?” If you’re worried about your visibility, you’re not alone. A lack of visibility is a common hurdle that those in the remote workforce worry about. In fact, a 2018 survey from Indeed found that 37% of employees at companies that allow remote work believe that this work style hinders visibility. At HubSpot, we’re pretty familiar with remote work culture: its benefits, and its pain points. In fact, we have a fleet of more than 200 remote HubSpotters who vary[…]

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10 How-To Videos That Really Work (And Why)

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire, and friend of Snoop Dogg, Martha Stewart. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it. I’m not alone here, either — most customers would prefer to watch a marketing video rather than seeing an ad. So if you’re among the 45% of marketers who are adding video content to their strategy this year, there could be a lot of value in making videos specifically for those in your audience who are trying to learn how to do something, too. In this post, we’ll explore just how popular these searches are on YouTube and other platforms, and what you can learn from eight how-to videos about how to make great teaching videos of your own. How-To Video Searches Are[…]

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Bing PPC Ads: How They Work (and Compare to Google Ads)

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. According to our guide. Pay Per Click ads are, “a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad.” The advertiser has to pay the publisher whenever a visitor interacts with the ad. In exchange, the ad is added to the search engine’s database, which displays the ad whenever the content matches a visitor’s searched keyword. While Google Ads offers a popular PPC feature, Bing’s has unique advantages that distinguish itself from the search engine giant. And, if you’re the owner of a small- to medium-sized business, you may be more interested in Bing’s PPC benefits than Google’s. In this post, let’s break down how[…]

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6 Tips to Stop Thinking About Work After Work Hours [Infographic]

We all know the feeling — it’s 11 p.m., your laptop is off, and you’re lying in bed thinking, Shoot … did I remember to send that email? Or maybe, out to dinner with friends, you get a fantastic idea for your new marketing campaign and can’t wait to tell your boss, so you slack her immediately, even though it’s 6:15. Work inevitably sneaks into our lives, even after traditional work hours are over. But without good work-life balance, you’ll ultimately burnout. Plus, not thinking about work for a span of time can actually make you more productive at the office — so it’s critical you learn how to stop thinking about work after hours. Fortunately, CashNetUSA put together this complete guide to help you properly recharge during your off-hours. Take a look, and use these tips to stop thinking about work when you’re not, well, at work.

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