Writing for SEO: How to Write Blogs That Rank on Page 1 of Google

Did you know that 91% of web content gets no traffic from Google? While creative marketing tactics like blogging will boost brand awareness and show that you have expertise on an industry, not writing a post properly for SEO could mean it misses out on all the great SEO traffic it could get. Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. You might be thinking, “That sounds great, Courtney! But, how do I get started?” We’re sharing seven essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1. Identify highly-effective keywords when looking for post ideas. Google handles over 40,000 search queries a second. Staggering, right? If you want to cut through search result clutter and outrank your competitors, you need to target the specific keywords and[…]

Read more

Follow These Smart Tips for Stronger Writing

It’s true; there are some incredible writers on the web. However, we are shocked to learn that often their writing is no better than ours. The end product probably sounds great, but the first draft is likely challenging to read. What well-known bloggers understand that a blog post isn’t complete because outlined everything there is about the topic. It’s best to think of a first draft as a rough draft that has a lot of value, but it takes some finessing to reveal its beauty. Luckily editing doesn’t require a lot of effort — it just takes time to learn how to master writing so it’ll pack a punch. Part of making an online business succeed is effectively setting it up, which we talk about in our free webinar training. Part of that success is transforming a blog article and turning it into a compelling and polished post. Write what you mean Content Marketing Institute recommends not beating around the bush. Here are a few examples of how to write what you are trying to[…]

Read more