How Takis Is Reaching Younger Audiences with New Interactive 360° Ad

For their latest campaign, chips brand Takis needed to target a younger customer base. As the competition for the eyes of younger target markets has created a cluttered online environment, Takis was seeking an innovative way to deliver ad creative that would separate itself from the clutter. They wanted something innovative, that would really jump off mobile phones and capture young people’s attention. How did they do this? Takis used new and effective ad formats that utilize VR and 3D technologies. In partnership with OmniVirt, the brand launched a first-to-market 3D and 360° advertising campaign. Takis used OmniVirt’s proprietary 360° technology to build and distribute three immersive ad experiences across target websites: a 3D display ad, an interactive 360° game, and a 360° dance battle. Each ad experience centers around the high-energy brand tagline “Are You Takis Enough?” featuring bags of Takis chips and high schoolers representing each chip flavor through different dance styles. The hope was that that this immersive campaign could exceed the average engagement rates for traditional flat content distributed across the[…]

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