The Complete Guide to Video Marketing for Businesses in 2019

Video dominates. And not just on YouTube.

In fact, four of the top six channels which global consumers use to watch video are social channels.

Where People Watch Videos

And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021.

Plus, technology conglomerate Cisco reports that 82 percent of all consumer internet traffic will be video by 2021.

What does all this mean?

In short, businesses need to make video marketing an integral part of their business strategy, or risk being left behind.

So where do you start?

In this article, we’ll explore the power of video marketing and the types of video you can use to grow your business.

Then we’ll run through how you can start video marketing today, step-by-step.

Let’s jump in.

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The Power of Video Marketing

When it comes to marketing, it helps when people actually want to hear from you.

And according to a HubSpot Research report, more than 50% of consumers want to see videos from brands – more than any other type of content.

Video Marketing Compared

This makes sense – as Facebook’s engineering director Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library.”

Video Marketing Quote

Okay, check this out:

Referring to a study from video content creation platform Slidely, their VP of Communications Hila Shitrit Nissim said: “Considering 44 percent of people watch five or more videos online every single day, social video represents a wildly valuable opportunity for businesses across all industries.”

Now, think about television commercials.

TV ads are broadcast to the masses, and as such, they’re rarely personally relevant to the individuals who are forced to endure them. It’s fair to say that most people universally loathe TV adverts.

However, modern targeting techniques allow marketing videos to be highly relevant to individual consumers.

Nissim adds, “Tailoring video content to your target audience can boost your retention rate by 35 percent. And since 71 percent of consumers find sponsored videos relevant or highly relevant, it’s definitely worth investing in a paid campaign to ensure your videos are seen by the right eyeballs.”

Relevance is King

Let’s dig a little deeper.

Because video marketing isn’t just good for capturing attention and entertaining, it’s also an effective tool that you can use to lead consumers through your sales funnel.

For example, a study by Eyeview Digital revealed that using video on landing pages can increase conversions by 80 percent.

What’s more, simply mentioning the word “video” in your email subject line can increase open rates by 19 percent.

The power of video marketing doesn’t stop there.

A massive 90 percent of consumers reported that video helps them to make buying decisions, while 64 percent say that seeing a video makes them more likely to buy.

Video Marketing Stats

In other words, video marketing shouldn’t be something businesses do occasionally to raise brand awareness.

Instead, videos should be employed for multiple purposes at every stage of the customer journey.

Plus, you have everything you need to get started.

Because according to HubSpot Research, consumers actually prefer lower-quality, “authentic” video over high-quality video that seems inauthentic and contrived.

Simply put, viewers prefer raw authenticity over slick production quality.

This means you don’t need a huge budget or a video production studio to start video marketing. Especially when you consider that you can now shoot in high-quality HD and 4K video on smartphones.

In short, videos are an engaging and powerful medium accessible to businesses of every size.

It’s time to jump on the bandwagon. So which video marketing formats can you harness?

13 Types of Video Marketing

Before you start creating videos, it can help to know the types of video you can use to grow your business.

Here are 13 types of video marketing to consider.

1. Brand Videos

Brand videos are often created as part of a larger advertising campaign.

These videos are often used as advertisements on social media to generate brand awareness and increase traffic.

They usually aim to communicate the brand’s personality, culture, mission and vision, or products and services.

Here’s an example from Volvo Trucks featuring Jean Claude Van Damme. This video showcases the brand’s personality while demonstrating the “stability and precision of Volvo Dynamic Steering.”

2. Explainer Videos

Explainer videos are used to explain how your product works, and how your target audience can benefit from it.

This video from Dollar Shave Club captures attention and entertains viewers, all while explaining the benefits of using their products and service.

3. Event Videos

Does your business ever hold or participate in events? Perhaps you might attend an industry conference or networking event?

Event videos are a great way for businesses to document their experiences and produce a video of the highlights.

Here’s a good example of an event video from Gymshark in which they document their biggest event to date.

4. Live Videos

All the big social networks let users stream live video – whether it’s YouTube, Instagram, Twitter, or Facebook Live.

Broadcasting live to your social media audience allows you to engage viewers in real-time. It also provides a unique creative opportunity which allows brands to promote interviews, presentations, events, and more.

Live video marketing also attracts higher engagement rates. In fact, viewers spend up to 8.1x longer watching live video than video on-demand.

Here’s an example from obstacle race Tough Mudder:

We’re LIVE at the Merrell Michigan Training Event with Coach T. Mud – Share with your muddy friends to get some key workout tips #ItsAllBeenTraining

Posted by Tough Mudder on Saturday, June 4, 2016

5. Disappearing Videos

Snapchat pioneered the disappearing video format, but today there’s also Facebook Stories and Instagram Stories.

Disappearing videos can add a hefty dose of urgency, which helps capture the attention of your target audience.

Plus, the format itself inspires brands to get creative with their Story content ideas.

Lifestyle brand Vans often use Stories to document and promote their events.

Vans Video Marketing

6. Educational or How-To Videos

Educational “how-to” videos can be extremely popular.

Use this video marketing format to teach your target audience something they want to know.

Brands often use these videos to teach customers how to get the most out of their product, or to build a trusting relationship with potential customers.

Here’s one of our “how-to” videos in which we show viewers how to start a t-shirt business:

7. Demo Videos

Demo videos are all about showcasing your product.

Whereas explainer videos tend to sit at the top of the sales funnel by introducing people to your brand, demo videos go deeper.

They aim to highlight all of the key benefits of your product or service and often include a call-to-action to encourage viewers to purchase.

Here’s an example from Native Union promoting their Night cable:

8. Expert Interviews

Interviewing experts and influencers is a fantastic way to deliver real value to your audience.

What’s more, this type of video marketing is a great way to position yourself as an authority at the center of your niche. It also helps to build trust with your target market by harnessing the power of social proof.

Here’s an example of an expert interview we did with dropshipping expert Scott Hilse:

9. Personalized Messages

When dealing with customer service requests or inquiries from potential customers, smart brands are using video.

These personalized messages are far more impactful than a standard email response and can help improve trust and loyalty among your social media audience.

Try using a free tool like Loom (they also have a fantastic Chrome extension) to record these short messages and provide a unique, memorable experience for your customers.

Loom Video Capture Software

10. Case Study and Customer Testimonial Videos

Case studies or testimonial videos are a great way to increase social proof and influence your target market to move further down the sales funnel.

Your target customers need to know that your product is the perfect solution for their needs. This type of video marketing can help showcase your products while also building trust.

Here’s an example from LifeLock:

11. Animated Videos

Animation allows complete creative freedom. For this reason, it can be the perfect format to explain difficult or abstract concepts.

Additionally, animations can be extremely eye-catching and entertaining. Plus, with animation makers like Animaker, anyone can create high-quality animations.

In this example, Chipotle uses animation to tell their brand story:

12. Augmented Reality (AR) Videos

Augmented reality is the name given to videos or images where a digital layer is added to whatever you are currently viewing.

The technology was popularized by the video game Pokémon Go.

Although augmented reality is still in the early stages of development, there’s still plenty of potential that brands can harness in their marketing campaigns.

For example, PureCycles allows users to explore their products using AR:

To get started with augmented reality, check out Shopify AR Makes Shopping in Augmented Reality a Reality for Small Businesses.

13. Virtual Reality (VR) and 360° Videos

Virtual reality and 360° videos are becoming more and more popular.

Users can view these videos through devices such as Oculus Rift, Google Cardboard, or simply by using a finger or mouse on their device.

Arguably, these videos are currently seen as a novelty. However, as the technology develops, they’re sure to become a more integral and interactive part of video marketing.

Here’s an example from Red Bull featuring one of their popular cliff diving events.

How to Start Video Marketing Today

Now that you have an idea of the types of videos you can use to grow your business, let’s run through the steps you can take to start video marketing today.

Step 1: Choose Your Target Audience

Before you can create an effective video, you need to know who you’re creating it for.

So make sure to clearly define your target audience.

That way, you can tailor the video’s format, messaging, and content to meet the needs and preferences of your viewers.

For example, the image below features three videos from Oberlo’s YouTube channel. Each one has a clear target audience:

  1. Those who don’t know about dropshipping but who are interested in learning what it is.
  2. People who know about dropshipping and want to learn how to sell clothes.
  3. Those who know what dropshipping is and want help to get set up.

Video Marketing Target Audience

Step 2: Identify What You’re Trying to Achieve

What is the point of your video?

Are you trying to increase brand awareness? Increase sales? Perhaps you want people to sign up to your mailing list?

Whatever it is, be clear on what you’re trying to achieve.

Every single decision you make about your video needs to be filtered through the lens of your ultimate goal.

Step 3: Plan Your Video Marketing Budget

Before you start getting creative with your video, it’s worth looking at the budget and resources you have available.

Can you afford a professional videographer or editor? Do you have money set aside for equipment or studio hire, travel costs, or video advertising costs? Or are you planning to shoot the video on your smartphone?

Get clear on your physical limitations and opportunities.

Step 4: Choose a Type of Video and Come Up with a Video Marketing Idea

Now that you’ve identified your target audience and your video marketing goal, it’s time to get creative.

Choose a video format that best suits your goal.

For example, if you’re looking to drive sales for a 24-hour flash sale, consider using Facebook Stories or Instagram Stories to add an additional layer of urgency to your campaign.

In some cases, it’s best to storyboard or script your video to ensure it turns out the way you hoped. For live videos, Stories, or personal video blogs, write down a few bullet points to make sure you cover the key areas.

Step 5: Decide Where You Will Publish Your Video

If you’re making a standard video, you need to decide where to publish it online so you can make sure to tailor your video to the publishing platform.

For example, Instagram profile videos can’t be longer than 60 seconds.

The main choices to consider are:

The platform you choose will largely depend on your target audience and your video marketing goals.

It’s best to start with one channel in mind and then you can always repurpose your video for other channels in the future.

Step 6: Identify and Solve Creative Challenges

Now that you can visualize how your video will take shape, try to brainstorm any possible creative challenges that might pop up.

For example, if you’re editing the video yourself, perhaps your editing skills aren’t very professional yet. In this instance, it might be best to stick to one or two simple camera angles and rely on jump cuts to keep the video interesting.

The GIF below shows a clever use of jump cuts (it features two cuts):

Video Editing Jump Cuts

Step 7: Decide How You Will Measure The Success of Your Video

This step is extremely important.

Without identifying an effective way to track the success of your video, there’s no way you can objectively understand it’s impact or the ways you can improve future video marketing efforts.

Once again, think about your goals.

If your aim is to create brand awareness, then views, Likes, and shares are an accurate measure of your video’s success.

Still, those metrics are barely scratching the surface of what’s possible.

For instance, you can also monitor how much of your video the average viewer watches, and exactly where people’s attention wavers.

To learn more about video marketing metrics, check out 11 Powerful YouTube Analytics to Help You Grow Your Channel.

Step 8: Make Your Video!

Now that you’ve properly prepared, it’s time to craft your video.

If you’re using a smartphone, make sure to use a tripod or selfie-stick to avoid a shaky shot.

Also, keep in mind lighting best practices.

Ideally, you’ll want to use a simple lighting setup, such as “three-point lighting.”

  • Key light: The primary source of illumination.
  • Backlight: Provides depth and separation of the subject and the background.
  • Fill light: Eliminates shadows.

Three-Point Lighting

If in doubt, stick to plenty of soft, natural light and avoid hard shadows.

Step 9: Edit Your Video

Once you’ve captured your video footage, it’s time to edit.

If you’re just starting out, check out free video editing programs such as Movie Creator for Windows, or iMovie for Mac. Alternatively, if you’re making a smartphone production, use one of the many free mobile video editing apps available.

Run through your footage and narrow it down to the very best clips.

Remember the classic writing advice, “Murder your darlings.” If the clip isn’t absolutely vital to the story or doesn’t add anything for the viewer, cut it.

Lastly, unless it’s particularly on-brand, avoid cliche transitions or effects and stick to simple jump cuts.

Step 10: Publish Your Video Following SEO Best Practices

If you don’t optimize your hashtags, title, keywords, and video description, you will miss out on free exposure.

So when you publish your video, don’t forget to use SEO best practices.

Use an eye-catching title, include relevant hashtags, and write an accurate description peppered with keywords.

Then, publish your video during one of the best times to post on social media.

Step 11: Promote Your Video

Lastly, make sure to promote your video across all of your social media channels and to any relevant email segments.

You can also boost your video engagement by replying to comments quickly and prompting viewers to like and share the post.


Video marketing can seem overwhelming at first. However, if you take it step-by-step, the rewards can be huge.

  • Identify your target market and what you hope to achieve.
  • Plan your budget and identify any challenges ahead of time.
  • Choose your video type and publishing platform.
  • Brainstorm an impactful idea.
  • Identify and solve creative challenges.
  • Choose a key performance indicator to measure your video’s success.
  • Make your video and remember to stabilize your shots and ensure they’re well lit.
  • Edit your video down to the very best clips.
  • Publish your video at peak times using SEO best practices.
  • Promote your video across your online channels and reply to comments to boost engagement.

Once you’ve published your video marketing campaign, come back periodically to evaluate its performance.

Also, look for ways you could have improved it and take this into account when you create your next video.

Lastly, don’t fret!

Remember, viewers actually prefer videos that are raw and authentic over professionally staged ones.

Have you made videos for your business? Drop a link to your video marketing campaign in the comments below!

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23 Inspirational Videos That Will Completely Blow You Away

Are you lacking inspiration?

Do you lack direction, have bad habits, unhealthy relationships, and a mindset that has prevented you from achieving success?

Well, these inspirational videos can help.

They don’t contain the answers – instead, they remind you of the deeper truths that you already know.

Let’s dive straight in.

Inspirational Video #1: Do What You Can’t by Casey Neistat

Perfect for: When you need to be reminded that you have fewer limitations than you think.

Key Quote: “When you’re a creator, all you need is your phone, an internet connection, and a good idea – a story you want to share, something you need to say.”

In this inspirational video, creator Casey Neistat encourages you to pursue things that other people say you can’t.

It’s a powerful reminder to ignore the limitations others put on us.

My favorite quote: “The haters, the doubters, are all drinking champagne on the top deck of the Titanic, and we are the f***ing iceberg.”

Inspirational Video #2: Steve Jobs’ 2005 Stanford Commencement Address

Perfect for: When you’re feeling like you haven’t made any progress.

Key Quote: “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”

In this inspirational video, Steve Jobs shares the pivotal moments that shaped his life and career.

He explains how seemingly meaningless moments, can have a profound impact on future events – such as when he sat in on calligraphy classes at college.

“None of this had even a hope of any practical application in my life. But years later, when we were designing the first Macintosh computer, it all came back to me.”

Jobs ends his speech with the immortal words, “Stay hungry. Stay foolish.”

Inspirational Video #3: The Best Gift I Ever Survived by Stacey Kramer

Perfect for: When life deals you an obstacle, set back, or tragedy.

Key Quote: “The next time you’re faced with something unexpected, unwanted, and uncertain, consider that it just may be a gift.”

This inspirational video features a moving story from Stacey Kramer about her struggle with hemangioblastoma – also known as a brain tumor.

Kramer explores all the positive life-changing benefits that were a result of her condition.

Inspirational Video #4: The Basketball Scene from The Pursuit of Happiness

Perfect for: When people try to hold you back or tell you to “be realistic.”

Key Quote: “Don’t ever let somebody tell you [that] you can’t do something. You gotta dream, you gotta protect it.”

This emotional scene from The Pursuit of Happiness is pure gold.

At some point, everybody has been told – directly or indirectly – that they shouldn’t pursue something.

This inspirational video ends with the line, “People can’t do something themselves, they wanna tell you [that] you can’t do it. You want something, go get it. Period.”

Inspirational Video #5: Get Back Up by Nick Vujicic

Perfect for: Gaining perspective and remembering everything you have to be thankful for.

Key Quote: “It’s a lie to think that you’re not good enough. It’s a lie to think that you’re not worth anything.”

Nick Vujicic is an inspiration.

Despite being born without arms or legs, Vujicic embraces all that life has to offer with love, compassion, and gratitude.

The video features Nick taking part in sports and waterslides, combined with a powerful speech delivered to a hall of young students.

Inspirational Video #6: Rocky Balboa’s Speech to His Son

Perfect for: When you’re not taking responsibility for your life or situation.

Key Quote: “If you know what you’re worth, then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody!”

In this inspirational video, Rocky hands out a hefty dose of tough love to his son.

The message is clear: We must stop blaming other people or things for our life situation. Instead, each and every one of us must take responsibility for our lives.

The speech ends by saying, “Until you start believing in yourself, you ain’t gonna have a life.”

Inspirational Video #7: Damian Aspinall is Reunited with Kwibi the Gorilla

Perfect for: Remembering the deep connection that we share with all living creatures on this planet.

Key Takeaway: Animals have just as many emotions and feelings as humans.

Kwibi the gorilla was raised by Damian Aspinall in England.

When he was five years old, Kwibi was released to live in the wilds of Africa. Five years later Aspinall went to visit Kwibi.

This is the dramatic and uplifting story of their reunion.

Inspirational Video #8: The Death Crawl Scene from Facing the Giants

Perfect for: Reminding you that you’re more capable than you think you are.

Key Quote: “Don’t quit ‘til you’ve got nothing left.”

The key to this inspirational video is the blindfold that the coach places over the player’s eyes. It stops the player from quitting when he’s reached what he thinks he’s capable of.

The blindfold frees him from his self-imposed limitations and allows him to reach his full potential.

The lesson: We’re far more capable than we think we are.

Inspirational Video #9: Kid Gives Speech After Learning to Ride a Bike

Perfect for: When you feel like you’re not getting anywhere and want to give up.

Key Quote: “Everybody, I know you can believe in yourself. If you believe in yourself, you will know how to ride a bike. If you don’t, you just keep practicing. You will get the hang of it, I know it!”

This six-year-old has a simple, but profound message: Believe in yourself and the power of practice.

His words of wisdom have struck a chord with people online – not only did this inspirational video go viral, it’s also been made into dozens of autotune remixes.

“Thumbs up everybody – for rock and roll!”

Inspirational Video #10: The One Thing Only 1% of People Do

Perfect for: Anyone who has bad habits, procrastinates, or wants to change their life for the better.

Key Quote: “You cannot win the war against the world if you cannot win the war against your own mind.”

In this inspiration video, entertainer Will Smith and accelerated learning coach Jim Kwik share their wisdom.

The upshot: “The road to sustained happiness is through disciplining your behavior.”

Inspirational Video #11: Jim Carrey’s 2014 Commencement Address

Perfect for: Learning to live a life of abundance.

Key Quote: “You will only ever have two choices. Love or fear. Choose love and don’t ever let fear turn you against your playful heart.”

In this inspirational video, Jim Carrey shares the lessons he’s learned throughout life.

It’s packed with words of wisdom, such as, “You can fail at what you don’t want. So you might as well take a chance on doing what you love.”

Inspirational Video #12: Olympian Derek Redmond Finishes the Race

Perfect for: Understanding that the journey matters more than the destination.

Key Takeaway: Finish what you start.

At the Barcelona Olympics in 1992, Derek Redmond was favored to win the 400-meter sprint, but tragedy struck 150 meters into the race.

Instead of quitting, Derek continued.

Inspirational Video #13: Neil Gaiman’s 2012 Commencement Speech at the University of the Arts

Perfect for: Anyone who wants a career as an artist, creator, or entrepreneur.

Key Quote: “And when things get tough, this is what you should do: Make good art.”

This inspirational video of Neil Gaiman’s commencement speech is packed with wisdom for budding artists and creatives.

Gaiman also explains how people manage to maintain freelancing work: “Their work is good, they’re easy to get along with, and they deliver the work on time – and you don’t even need all three. Two out of three is fine!”

Inspirational Video #14: Success is a Continuous Journey by Richard St. John

Perfect for: When you need a reminder to not become complacent.

Key Quote: Success isn’t a one-way street… it’s a continuous journey.”

Once you’ve achieved something, it’s easy to sit back, relax, and stop doing the very things that got you there.

This inspirational video is a reminder that success isn’t a destination, but a process.

Inspirational Video #15: Everyday

Perfect for: Anyone unhappy or unsatisfied with their day-to-day life.

Key Quote: “Life is 10% what happens to you, it’s 90% what you do about it.”

This inspirational video is 15 minutes of quotes, clips, and music that will help you to awaken your higher self.

It addresses the fact that how we approach every day shapes our circumstances and the effect we have on the world.

“What you do every day is far more important than what you do once every decade.”

Inspirational Video #16: Finding Your Meaning of Life

Perfect for: Anyone searching for more meaning and purpose in their life.

Key Quote: “If you don’t know why you’re here, I encourage you to find out what your purpose is here – what is the meaning of your life. Because once you find that, it puts you in your power place.”

This inspirational video features words by motivational speaker and author Les Brown. It’s a call to find true purpose and meaning in your life – before it’s too late.

Because as Brown says, “Most people, they go to their graves with their greatness still in them.”

Inspirational Video #17: Balance

Perfect for: Anyone who spends lots of time online or consuming news and media.

Key Quote: “People have to understand: Are you using your device, or is your device using you?”

This next inspirational video features different quotes addressing the unhealthy aspects of the internet and the media.

It also touches on society’s view of so-called “success”:

“The well-trodden path is the scariest way… because then you just spent the last 80 years of your life doing everything that everybody else told you to do and you’ve never really lived, or produced anything unique.”

Inspirational Video #18: Christian the Lion Reunion

Perfect for: Seeing the bond that humans and animals share.

Key Takeaway: Animals are just like us.

In 1969, John Rendall and Ace Berg saw a lion cub, “cramped and lonely, in a small cage.”

They adopted him and raised the cub in their small apartment. Once Christian grew too big, they released him to live wild in Africa.

A year later, they went to visit.

You might want to grab the tissues.

Inspirational Video #19: Dream – a Compilation

Perfect for: Anyone with a dream who is doubting themselves.

Key Quote: “Greatness is not this wonderful esoteric, elusive god-like feature that only the special among us will ever taste. It’s something that truly exists in all of us.”

This inspirational video reminds us that we all have so much potential – that we must face adversity if we are to improve our lives for the better.

It features quotes from Les Brown, Eric Thomas, and Will Smith, as well as clips from popular films like Rocky, The Pursuit of Happiness, and Into the Wild.

Inspirational Video #20: The Story of Your Life

Perfect for: Anyone trying to make a positive change when surrounded by negative people.

Key Quote: “Choose the people that you surround yourself with wisely. That can make all the difference in your life.”

This inspirational video tells the story of a small boy who asked his father what is the value of his life. It shows us how people value things differently – us included.

The takeaway is simple: Surround yourself with people who value and appreciate you.

Inspirational Video #21: Be The Change

Perfect for: When you need to be drenched in inspiration!

Key Quote: “If you wait until you can do everything for everybody, instead of something for somebody, you’ll end up doing nothing for nobody.”

This inspirational video was created with the sole intention of inspiring viewers. It features clips of people doing remarkable things, powerful music, and quotes from motivational speaker Les Brown and entertainer Jim Carrey.

Inspirational Video #22: The Social Revolution

Perfect for: Remembering to seize every moment and create the life of your dreams.

Key Quote: “Your memories are your life.”

This stirring speech given by Memorize founder Antoine Cartier-Wells reminds us of the power of the human mind and spirit.

Combining dramatic music with video footage from filmmaker Devin Graham, the video was actually made to promote the game Remember Me.

This inspirational video is a call to realize our full potential.

Inspirational Video #23: The Teacher Who Changed My Life by Dan Lock

Perfect for: Reminding us that every interaction we have with another person can have far-reaching consequences – good or bad.

Key Quote: “Understand the impact that you can have on somebody [with] one gesture, one encouragement, [or] one story.”

In this inspirational video, entrepreneur and author Dan Lock shares a story about how one teacher believing in him, made him believe in himself.

It’s a stark reminder of how we all have the power to help one another in immeasurable ways, through the smallest actions.


Remember, the power of these inspirational videos lies not in the videos themselves, but in their ability to remind you of what you already know.

Here’s a quick summary of some of the key takeaways:

  • Take responsibility for your life situation.
  • Most limitations in life are self-imposed.
  • You are more capable than you think you are.
  • You must believe in yourself.
  • Follow your heart and intuition.
  • Sustained happiness is a result of discipline.
  • Success isn’t a destination, but a continuous journey.
  • All living things are connected.
  • Choose the people that you surround yourself with wisely.
  • Ignore the haters.
  • Do what you can’t.
  • Our entire lives are made up of this single present moment.
  • If you have a dream, protect it.
  • Don’t wait to make a change, start now.
  • “Thumbs up for rock n’ roll!”

Have we missed any great inspirational videos? Let us know in the comments below!

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10 Free Stock Video Websites to Source Great Footage in 2018

You need video content.


Well, according to video agency Wyzowl, 81 percent of people have been convinced to buy a product or service by watching a brand’s video.

Awesome, right?

Plus, 85 percent of people say they’d like to see more video from brands. So if you’re not already using video as part of your marketing strategy, now’s the time to start.

But consistently sharing high-quality video content is tough.

Doing so requires one of two things: A hefty marketing budget or years of dedication to the craft of video making. But what if you don’t have a suitcase of money or crazy video skills?

We’ve got you covered.

In this article, you’ll learn about ten free stock video libraries where you can find great footage to use in your social media posts, on your website, and in your ad campaigns.

Let’s dive in.

Post Contents

Free Stock Video Website #1. Pixabay

Best for: Anyone looking for great free stock videos!


Pixabay has more than 1.5 million royalty-free stock videos and photos shared by their generous community of creators.

The best part? There’s no risk of accidentally infringing copyright by not checking or understanding your chosen clip’s licensing.

This is because all of their free stock videos are released under Creative Commons Zero (CC0). This means that you don’t need permission to use or modify the clips, or even credit the creator.

However, it’s still good practice – and good karma – to give the creator a shoutout whenever possible.

Pixabay’s huge selection of free stock videos are formatted as MP4s and are generally under a minute in length. You can also download clips in the resolution of your choice.

Plus, the library includes motion graphics, HD footage, and 4K videos.

There are free stock videos for every imaginable occasion or need – from nature and space to people at events or business settings.

Free Stock Video Website #2. Videvo

Best for: Those looking to find a unique clip and who aren’t in need of 4K.


Videvo provides free stock video footage and motion graphics created by their community.

Their library is huge and includes plenty of HD stock videos and a small collection of 4K clips.

The quality of free stock video clips on Videvo varies: Some are highly professional and others have clearly been shot without a tripod. Some clips are delivered as MP4s and others in QuickTime format.

As with many free stock video and photo websites, a lot of thumbnails are actually adverts from other websites that charge for their stock footage, like Shutterstock.

But there’s still plenty to of free stock videos to choose from, like this one from YuNu:

Clips downloaded from Videvo will have one of three licenses, and it’s important to understand the differences.

Here’s what each of the three licenses allows you to do:

1. The Royalty Free

This is Videvo’s most common license. It allows you to use the clip for free without crediting the creator.

You can publish the video wherever you like as long as you edit the clip in some way – such as adding music, titles, or your business logo, or including it as part of a larger project.

2. The Videvo Attribution

This next license allows you to use the clip free of charge, but you must provide a credit to the original author of the clip.

To learn more about how to credit the author properly, check out Videvo’s licensing guidelines and scroll down to the section titled, “How Do I Credit the Author?”

You can do this by adding text to your video, or by simply writing the author’s details underneath the video.

Just like the Royalty Free Licence, you can’t redistribute the clips in their original form on other platforms or services.

3. The Creative Commons 3.0 Unported

This license is similar to the Videvo Attribution Licence, but you’re also free to distribute the clip in its original, unedited form. However, you’re not allowed to sell the clip in its original form.

You must also attribute the original author wherever the clip is used or distributed.

This allows you to use the clip for commercial use, but make sure there’s no identifiable brands, persons, or private property in the clip unless you’ve attained permission.

With me so far?

To find out which license a stock video clip has, check the sidebar next to the video:


Free Stock Video Website #3. Pexels

Best for: A wide selection of free stock videos and mockup green screen videos.


Pexels launched as a free stock photo site, but it has since added a large library of free stock videos.

Their free stock video footage collection is under the Creative Commons Zero (CC0). So you can use and edit the videos for personal or commercial purposes for free, and without crediting the author.

Most of the videos are under a minute long and they have a large selection of clips in all sorts of niches.

The time-lapse videos are particularly good, and there are plenty of great clips from GoPro-users!

Plus, Pexels also have plenty of “mockup” stock videos.

Many of these clips include mobile devices featuring a green screen like in the image below. These allow you to replace the green screen using a technique called chroma keying.

The quality of the free stock videos is mixed.

And unfortunately, there are virtually no 4K videos on the site. Still, most of the stock videos are delivered as MP4s in HD.

Like Videvo, Pexels also includes stock video advertisements from other websites like Shutterstock. These can usually be found in the sidebar of each video page.

As a bonus, Pexels has a great library of stock images.

Free Stock Video Website #4. Videezy

Best for: Aerial footage and clips featuring nature.


Videezy is another free stock video website with a wide variety of clips in HD and 4K resolution. Plus, this site is awesome for aerial drone footage.

Again, the quality is mixed but there are plenty of professional clips.

All of the site’s clips are delivered in MP4 format and you can check the resolution below each video.

While not all of Videezy’s videos are free, there is a large selection of free stock video clips designated for personal and commercial use. It’s also easy to tell the difference, as the premium clips have a green “Pro” tag on their thumbnails.

If you use free stock videos from Videezy, you need to give attribution in one of two ways.

If you plan on including the clip on TV, YouTube, or another broadcasting channel, you must include “” in the credits.

And if you plan on using the clip on your website, you must include the following code on the webpage:

<a href=””>B Roll provided by</a>

Alternatively, you can buy credits to download clips to use without attribution.

At any rate, here’s a peek at one of the freebies:

Free Stock Video Website #5. Life of Vids

Best for: Businesses looking for high-quality free stock videos for marketing purposes.

Life of Vids

Life of Vids provides free stock videos, clips, and loops. The website is owned and operated by Canadian marketing agency Leeroy.

The site doesn’t have a huge catalog of free stock videos, but they’re high-quality. See for yourself:

All of the clips are free to use for personal and commercial purposes with attribution. However, redistribution on other platforms is limited to 10 stock videos.

The videos are delivered in MP4 format with HD files available. Plus, Life of Vids lets you choose the resolution you’d prefer.

New videos are added regularly, and they’ve also got a fantastic selection of stock images.

Free Stock Video Website #6. Distill

Best for: High-quality clips for social media and creative projects.


Distill is another great free stock video website featuring high-quality clips that are free for personal or commercial use.

Stock videos can’t be uploaded to the site indiscriminately. Instead, creators must submit their video to Distill for approval before they are included in the library.

Since every clip has been handpicked by a team of creatives, all of the videos on the site are high in quality.

Distill also has a good range of free stock videos presented in simple categories.

Lastly, you can sign up to their mailing list to be sent 10 curated free stock video clips every ten days.

Free Stock Video Website #7. Splitshire

Best for: Free stock videos of nature and the outdoors with a consistent, unique style.


Splitshire is a website created by web designer Daniel Nanescu, who wanted a place to make his stock videos and photos available for free personal and commercial use.

The clips focus heavily on nature and the outdoors and are very professional.

The main benefit of using free stock videos from Splitshire is the unique style and consistency that’s hard to find elsewhere. For example, if you were to create a video using multiple clips from Splitshire, it would maintain a unified style.

This is evidently a result of all of the photos and videos having been created by a single person – Daniel Nanescu.

Nanescu created SplitShire “with the simple aim of giving life to photographs that would have gone into oblivion without any utility.”

Of course, there are drawbacks to this being a one-man operation: Compared to the other sites listed, there are very few free stock videos to choose from.

Free Stock Video Website #8. Clipstill

Best for: Free cinemagraphs.


Okay, so Clipstill isn’t a free stock video website. Instead, it’s a library of high-quality cinemagraphs.

What’s a cinemagraph?

Good question. A cinemagraph is a bit like a GIF, but only some parts of the image are animated on a continuous loop.

Here’s an example featuring a woman on a bridge in the snow:

Cinemagraphs have a mesmerizing and hypnotic effect, so they’re sure to make your social media posts stand out.

You need to pay for most of the cinemagraphs on Clipstill, but the site does have a small selection of free cinemagraphs which they update each month.

So make sure to bookmark the site and check back regularly.

All of the cinemagraphs are delivered as MP4s and are free to use for any commercial or personal use.

Best for: Very high-quality free stock videos, time-lapses, looping clips, and slow-motion footage.

Stock Footage 4 Free

Stock Footage 4 Free may have a painful text-speak name, but don’t let that put you off.

Their slogan? “No fees. No catch. Unlimited downloads.” What’s not to like?

This site is full of great quality free stock videos that you can use for personal and commercial use. Although, once again, there are restrictions on redistribution and broadcasting.

Plus, the site seems to focus on quality over quantity.

Still, new free stock videos are added every day, and the website has a wide range of different types of clips, including looping, time-lapse, aerial, and slow-motion.

The categories and search bar makes it easy to find the ideal clip. Categories include nature and animals, beaches and water, construction and energy, and people.

You do need to create an account on Stock Footage 4 Free to download clips. You can do this with your email address or your Facebook account.

All free stock videos are available in HD and delivered in MOV format. Unfortunately, there’s no 4K footage on the site.

Free Stock Video Website #10. Vidsplay

Best for: Creators looking for generic free stock videos.


Vidsplay is another website with a large library of free stock videos, with new clips being added each week.

The quality of the free stock videos varies, but there’s plenty of professional footage:

All of the videos on the site are available to use for personal or commercial purposes for free.

However, Vidsplay requires that “you visibly add a credit link to somewhere on your website, ending credits of your video production or in the description for online media channels.”

Most of the free stock videos on the site are delivered as MP4s. What’s more, you can easily see details about each stock video, such as resolution, frame rate, and duration, under the preview clip.

Plus, you don’t need to create an account to download clips from the site.

The site can get confusing, as Vidsplay mixes advertisements with their video clip thumbnails. So just be sure that you don’t keep accidentally clicking through to other websites.

Bonus: Two of the Best Premium Stock Video Sites

1. Videoblocks

Best for: Extremely high-quality stock video footage for businesses with a small budget.


Videoblocks has a humongous collection of great stock videos which you can access for a monthly fee.

Simply use the intuitive interface to refine your search and find the perfect stock video. There’s footage, backgrounds, and after effects. Plus, there are tons of stock videos in HD and 4K.

There’s a great deal of aerial footage, time-lapses, and video featuring different environments and situations.

And all of the stock videos on Videoblocks are high-quality and professional.

To download stock videos from the site, you need to be on one of Videoblocks’ payment plans. It costs $19 per month to download up to five videos each month. For unlimited stock video downloads and access to videos in 4K, it costs $39 per month.

You can use these stock videos for any use, but you’re not allowed to share the clip as a standalone file.

2. Shutterstock

Best for: Businesses with a larger budget who are looking for quality and variety.


Shutterstock is probably the best-known premium stock video and photo library online. The site features more than 11 million royalty-free 4K and HD stock videos.

Their interface is extremely well designed, making it easy to find exactly what you’re looking for. You can even search by resolution and frames per second.

The site has a uniform cost per video across the entire site, with higher resolution files costing more:

  • SD (Standard Definition): $35
  • HD (High Definition): $49
  • 4K: $89

Although Shutterstock’s stock videos are pricey, the lack of adverts, easy to use interface, and an abundance of professional footage make the site a great choice for businesses with larger budgets.


All of these stock video websites have their pros and cons, but one thing’s for certain: There are heaps of great free stock video footage out there.

If you’re still unsure where to start, head to one of our favorite free stock video websites: Pixabay or Life of Vids.

And if you’re looking for a stock video website without annoying ads and which has a large selection of professional stock videos, check out Videoblocks.

Remember, always check the licensing information before using a stock video clip or image.

Have we missed a great free stock video website? Do you have a favorite stock video site, and if so, why? Let us know in the comments below!

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